5 Tips for Naming Your New Business or Product [MSNBC Your Business]

When you’re starting a new business, it’s not easy to find a memorable business name.

It feels like every name in the dictionary is already taken. And that’s probably true.

When you think you found the perfect name, you realize that you can’t get the matching domain name.

It can take more time to name a business than to write a business plan.

Naming consultants charge thousands or tens of thousands of dollars to help name a company or product.

Few business owners can afford such high fees.

But business names are an important part of your company’s brand identity.

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Our brand identity workbook has actionable insights and steps to help you build a strong brand identity.

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If you can’t spend tens of thousands of dollars on a new business name, what can you do?

There’s a better way to name your business.

MSNBC recently asked me to share five tips when naming a new product on a budget. The same tips apply when naming a company. Here’s the video from my interview on Your Business with JJ Ramberg on MSNBC:

More than 200,000 creatives on crowdSPRING help the world’s best entrepreneurs, businesses, agencies, and non-profits with business names, logo design, web design, packaging design, and product design.

You can get a great name and matching domain for as little as a few hundred dollars, in just a few days. Naming doesn’t have to cost thousands or tens of thousands of dollars.

 

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