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Creative Brief

Who are you?

Stylist: Liv Barfoed &
Photographer Elona Sjgren

Elona Sjgren:
Former model and now working as a Fashion photographer.
Creative brand manager of several Danish rock bands..,
Fashion photographer for Danish and international magazines, CD covers, portraits. Making a lot of photos for charity heart, cancer and Danish Red Cross ect.

You can see examples of Elona's work and the types of photos that'll be on the blog on www.elona.com

Liv Barfoed:
Stylist & designer, the first stylist in Denmark,
Styling for fashion photo working with Danish and international magazines, advertising, CD covers, television shows, fashion shows, make-over ect.
Designed accessories collection for Georg Jensen/ Royal Scandinavia, and a high-fashion line for Hummel, ect.
We are both + 35 innovative, creative, full of energy and new ideas, love to make new projects, are aesthetic but still forward thinking and a little spiritual too

What do you need?

We need a weblog design for

Stylefashion.dk
Tagline: Style never goes out of fashion!

Stylefashion is a blog for women +35 it will contain stories of fashion, beauty, tips and ideas. The blog will inspire and show the new trends which also can be used when you are not a teenager anymore. We are looking forward to share all our experiences and wisdom with all the fantastic women in Denmark and maybe the rest of the world!?

It will contain fashion photo series of the season photo text, prices, where to buy and find the things
The blog has to stimulate our visual senses in photos and video.

Besides fashion and beauty the blog will also contain:
Our opinions and attitude in life
Where do we like to go: Cafs, tea salons, patisseries, restaurants ect.
Which movies, books, theatre plays, operas ect. can we recommend?
Histories from abroad Danish girls living far from the homeland
Street life photos what we see can maybe inspire you..!?
Travel experiences
We invite a weekly guest blogger

The blog will have a lot of charisma and humor and it must not be too self solemn but must nevertheless move limits for readers / the audience

We need a blog which is quite simple, functional, aesthetic so it doesnt disturb the look from the photos with a touch of a virtual magazine we love Vogue Bazaar, Elle, Numero, ID, V Magazine ect..
Maybe at background with a light and simple pattern

The blog will be in Danish, but for the purposes of this brief our sketches are in English, and you're welcome to submit your design in English.

We will make photo text for each photo, so the audience know prices and where to find the items, it means that the blog must have a credit list like in the magazines with web address and phone numbers

Who Is Your Audience?

As stated above Women who're +35 and into style, fashion, beauty and lifestyle.

Requirements

We Like These Examples

http://thesartorialist.blogspot.com
Very simple and easy!!

vsmagazinelive.com
Simple with a twist we like

cover.dk
We like the banner but not the fonts too difficult to read
The Stylefashion blog, has an audience who maybe wear glasses or will do when they get older

http://www.fashionising.com
This is one of our favorite blog but the background is too heavy
Like the banner and the way it is build

http://www.ilovebeauty.dk
Feminine, foreseeable, but too small text-size in font, fine space for adds

http://missatlaplaya.blogspot.com
Like this especially the banner

http://www.anywho.dk
Young and fresh fine name and logo
Maybe we need a newsletter sign-up too?

http://www.thecherryblossomgirl.com/
Very sugar sweet but we like the way the categories are made in left side with at photo ( too big!) and name of fx outfits, shoes.
http://www.thefashionist.se
Nice background

http://www.knighttcat.com
Like the way that the adds are put in the left side

http://www.hyldebrandt.dk
Black & White.. like the black around the white but a little too masculine..
http://beautyspace.dk
Another beauty blog to sweet and a little dull

http://www.sweet-station.com
Nice art blog..


Stuff we really, really, really don't like
http://fashionista.com
No go for the look of this blog - much too much but nice stories
http://frugal-fashionista.blogspot.com
Too american, overloaded, ugly look. Not our style!!!
http://www.luxist.com
Too booring and heavy.. we dont like!!
http://carolinesmode.com/isabelle
Messy ... a look of the magazine behind

We Absolutely Must Have

A front page for the blog for entries, with a stylish header.

Also the design must take into consideration that we'll need room for banner ads.

The banner ads will be in 930x180px and 300x250px.

Also we'd like to see layout for the sidebar which includes:
A blog archive
About us / contact
Sites we love
This weeks quote from Elona & Liv
Press

Additionally we'll be working with categories like:

Fashion:
Clothes
Shoes
Jewellery
Accessories
Trends
We recommend

Beauty:
This month hairdresser
This month makeup artist
Tips
Products
Beauty salons
Beauty Operations

Interview

Weekly guest diary
Culture:
Movies
Theater and opera
Books
Music
Art
In town:
Restaurants
Take-away
Cafe
Coffee Lounges
The-salons
Pastry shops

Materials

Contract
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