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General Info
Company or Personal Name
People Pattern
What do you do?
We are a software company that has developed a platform for advanced marketing analytics.
Do you have a desired website screen size?
We would like the screen size to be flexible
How many blog theme pages do you need designed?
one blog theme, one demo signup
Target Audience
What is your industry?
Advertising and Marketing
Describe the target audience for your blog theme design
We are a data-science driven marketing platform. The target audience for our blog is professional and will run the gamut from CMOs to developers, academics to executives.
What 3 things would you like to communicate to your audience through your blog theme design?
-Our company is state of the art and the most progressive of its field
-The content is interesting, informative and reliable
-The audience should feel comfortable returning to the blog and sharing content that they find on our page
Style and Concept
What blog design styles do you like?
The style should be clean, clear, and easy to use. We like what Jama Software has done with their blog and demo page
http://www.jamasoftware.com/blog/
http://www.jamasoftware.com/request-demo...
What colors do you want to see in your blog theme design?
We would like to use the colors in our palette
What colors do you NOT want to see in your blog theme design?
We'd like to keep it simple and clean- no rainbow-bright colors, patterns, busy images
What adjectives should best describe your blog theme design?
clean, contemporary
What content must be included in the blog theme design?
For the Blog:
- A sidebar with categories
- Social sharing buttons for each blog post
- A sidebar for Twitter widget integration
-The ability to include author names and photos
-Timestamp
-Disqus integration
-Related/more blog post suggestions and/or a sidebar with "Popular", "Latest", and "Tags" tabs
-Subscribe button
-Footer ad with ability to link to our Demo Signup page
- Rail whitepaper ad space
For the demo signup:
The page should include:
-A sub header with an overview of the kind of work that our company does
-A signup box with six fields, plus 3 drop-down menus and a message box
-Social media sharing options
Do you have additional requirements or links you'd like to share?
Both pages should be simple, clean and easy to navigate.
Below are the hex values for the preferred colors that we are using at our company:
#d7d9e3 - purple; rgb(215, 217, 2)
#afb3c7 - purple lighter; RGB(175, 179, 199)
#7980a1 - purple lightest; rgb(121,128,161)
#f8af6d - orange ; rgb(248,175,109)
#f6ba90 - orange lighter; rgb(246,186,144)
#f7e2ce - orange lightest; rgb(247,226,206)
Materials
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