LET ME TELL YOU ABOUT US:
We are a mix of old and new. The original company handles snail mail campaigns and data for large companies. The new part of the company is built around a data warehouse and website that allows for geography based searching of huge lists (10s of millions and up). We license that software to large list owners, and are building a small business component at the moment.
HERE IS WHAT WE NEED:
There is an existing website that has a late 90's feel to it. The data is very, very old. You can pretty much see the dust on your screen when it loads.
The new small business site and software has a very different look to it. We also have a new logo.
I'd like a wordpress theme built for this company. The logo should obviously be prominent. In a perfect world, the blog theme and the small business software look seamless, but that isn't an absolute requirement (also, the look of the small business site can be changed to look like the blog ;)
The logo is mostly white, so I was thinking something modern and light. It should make you think that this company is professional, yet anything but an old, small snail mail company (you could get that from the original site).
A version that looks like the small business site might work too. I'm always pleasantly surprised with CS work.
OUR TARGET AUDIENCE IS:
Small to large businesses. I want older companies to think we have a long track record and experience, but we are also very technically competent. Newer companies, same deal I guess.
The company is small, and while I wouldn't deliberately misrepresent our size, I don't want to scream "WE'RE TINY!!!" I think a professional site should take care of that itself, in any case. Maybe add unnecessary legal stuff at the bottom.
WE LIKE THESE DESIGNS:
www.oracle.com is the only thing I can think of off the top of my head right now. I'll fill this in later as I find more.
For reference, the original website is here...
The small business site is here...
The new site (I just used a theme off the web) with logo is here...
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Must be compatible with recent versions of wordpress and not seriously compromise any features of the platform (no fixed navigation, etc).
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