mgmarshall has picked winning banner ad designs

For $600 they received 41 design concepts from 14 designers!

  • Award 1
    Take_2 Revised by iamtebu
  • Award 2
    IndiaBet 620x400 Version 4 by MercyKiss

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Starts:19-Feb-13 10:25 a.m. GMT

Ends:26-Feb-13 10:25 a.m. GMT


Award 1: $300, was awarded to iamtebu

Award 2: $300, was awarded to MercyKiss


Layered PSD, PNG


Preview: crowdSPRING Contract


File 1: indiabet_logowhite_tra... (82.7 KB)

Uploaded on 19-Feb-13 9:52 a.m. GMT

File 2: indiabet_transparent_b... (348.8 KB)

Uploaded on 19-Feb-13 9:52 a.m. GMT

File 3: splash1.jpg (209.0 KB)

Uploaded on 19-Feb-13 9:52 a.m. GMT

File 4: indiabet_logo_trans_wh... (138.8 KB)

Uploaded on 20-Feb-13 9:34 a.m. GMT

File 5: indiabet_logo_trans_no... (214.8 KB)

Uploaded on 20-Feb-13 9:35 a.m. GMT

File 6: indian-cricket-new-nik... (39.5 KB)

Uploaded on 20-Feb-13 2:48 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

India Bet

What do you do?

India Bet is a place where users come to bet on sports and instant games without risking any real money. It is legal, fun and sociable. Users can also win real prizes (again, without spending any money).

Do the ad banners need to meet specific size requirements?

Yes, a minimum of 620x400px but can be extended to 940px wide and up to 640px high depending upon designer.

How many different size variations of the ad banner do you need designed?


What is your industry?


Describe the target audience for your ad banner design

Users are typically male and aged between 17 and 35 (with most probably 17 to 25).

They are entirely Indian.

What 3 things would you like to communicate to your audience through your ad banner design?

[Sign Up] - Main emphasis of the advert.
[Play Now] – Smaller than Sign Up button.
[Free to Play] – Advert must have emphasis on the free nature.

How is your company different from your competitors?

We are the first free to play betting site in India to offer actual Indian games and specific Indian sports betting markets.

What ad banner design styles do you like?

We would like this advert to blend into the overall design of India Bet and will be the main focus (though not the whole focus) of the home page. Though we do want the advert to blend in it must also stand out and provide the internal promotion we require (the user signing up).

What colors do you want to see in your ad banner design?

The site has some clear colour schemes and the design should aim to fall into line with them as far as possible. We understand however that the current design is very plain.

We require the India Bet logo to be used with its default colours, otherwise the designer is to have a free reign on colouring. We are keen to see some bright and engaging colouring in the design.

What colors do you NOT want to see in your ad banner design?

We do not want to see dark and gloomy colours.

What adjectives should best describe your ad banner design?

modern, clean, colourful, engaging, fresh

What content must be included in the ad banner design?

The following is the list of messages we want to get across in text form and priority order.

The first 3 are mandatory and the last 2 should be included if the design merits.

1. India Bet [Logo]
2. 100% Legal
3. Win Real Prizes
4. Free to Play / Bet For Free
5. Social Betting

Do you have additional requirements or links you'd like to share?

***** Aims of the advert - 1) Explanation of what India Bet is, in as quick and efficient a manner as possible. India Bet is laid out and built in a very similar way to real money betting sites (like William Hill and Bet365) and aims to replicate the experience of real betting without the risk of losing money. 2) Encourages the user to sign up and register with the site. ***** ***** Advert Theme - The main aspects of the site are as follows: (Sports Betting) – Cricket is the main sport for betting in India and is by far the most popular sport in India. After that Soccer is very popular with Tennis the third most popular sport. (Virtual Cricket Betting) – Virtual Cricket Game. (Instant Games/Lottery Games) – Card and Dice related games for instant wins. (Winning prizes) – Prizes include India Bet merchandise, retail vouchers and betting vouchers. We are keen for the designer to decide where to take the theme but the messages mentioned in the 'must be included' section must be relayed clearly. ***** ***** Resources - (High Resolution India Bet Logos) (Colour) (White). (India Bet Site) - - Home Page (current content will be replaced by splash in combination with right hand login box). (Splash location mockup) - (India Bet Games),,,

Brief updates

By crowdSPRING on 20-Feb-13 9:34 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
By crowdSPRING on 20-Feb-13 9:35 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
By mgmarshall on 20-Feb-13 9:38 a.m. GMT
Question from Designer:
When you say in the brief extend to 940x640, do you mean you want the ad to expand to that with a mouse over or that you would like a version of the ad in 940x640 as well?

No, what we meant by this is that the width of the design beyond the original can be dependant on the designer. If they feel that their design will fit better "full screen", i.e. 940px wide then they should provide that.
By mgmarshall on 20-Feb-13 9:41 a.m. GMT
We have added 2 more logo images to use. Early designs utilised the logo which was not suited to dark backgrounds and the drop shadow did not work at all.

A non shadow version has been uploaded along with a version of the logo that is used on the website (black/white as opposed to black/orange which is the logo that is used on lighter backgrounds).
By mgmarshall on 20-Feb-13 9:43 a.m. GMT
Too much orange:

We have noted that there have been designs with orange backgrounds being submitted. We do not want the designers to feel restricted by stating we do not want certain colours. However the banner should be able to be used in place on the homepage therefore an overload of "orange" would have a negative impact on the website and would have gain the sign-ups that the advert is supposed to get.
By mgmarshall on 20-Feb-13 2:47 p.m. GMT
Our India Bet manager wants to add that he would like to see inspiration captures from the Indian Cricket team light blue strip:

Also that the design gives more of a "betting site" feel.
By crowdSPRING on 20-Feb-13 2:48 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.