jenmariemorris has picked a winning banner ad design

For $1000 they received 38 design concepts from 8 designers!

  • Award 1
    OneRoof Energy (solar company) Ad by autieyebag

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Starts:23-May-12 5:35 p.m. GMT

Ends:27-May-12 5:35 p.m. GMT


Award 1: $1000, was awarded to autieye...


Layered PSD, GIF


Preview: crowdSPRING Contract


File 1: Persona_Report_-_Susan... (354.7 KB)

Uploaded on 23-May-12 4:38 p.m. GMT

File 2: Persona_Report_-_Tom.pdf (341.5 KB)

Uploaded on 23-May-12 4:38 p.m. GMT

File 3: ORE_Wireframes_Ad_Set_... (51.1 KB)

Uploaded on 23-May-12 5:30 p.m. GMT

Creative brief

Business Name

OneRoof Energy

What do you do?

OneRoof Energy allows homeowners to save on their energy costs. The amount homeowners save is MORE than the amount they pay to lease solar panels to put on their roof. It is a full-service company--they offer the leasing, installation, and a full roof and panel warranty.

Do the ad banners need to meet specific size requirements?

Yes, we are looking for 8 static and 8 animated gif ads in these sizes:

Banner: 468 x 60
Leaderboard: 728 x 90
Square: 250 x 250
Small square: 200 x 200
Large rectangle: 336 x 280
Inline rectangle: 300 x 250
Skyscraper: 120 x 600
Wide skyscraper: 160 x 600

- Each file must be 50KB or smaller
- Static ads must be in a .jpg, .jpeg, .png, or .gif format
- Animated ads must be in a .gif format
- Animation length must be 30 seconds or shorter
- Animations can be looped, but the animations must stop after 30 seconds Animated GIF ads must be 5 fps or slower

How many different size variations of the ad banner do you need designed?

8 sizes in each ad set--see above

What is your industry?

solar / energy

Describe the target audience for your ad banner design

See personas (OneRoof Energy's customer archetypes) Susan and Tom in the attached files

What 3 things would you like to communicate to your audience through your ad banner design?

Trustworthiness, cost savings (save with solar panels from OneRoof Energy), and clean/fresh look/feel

How is your company different from your competitors?

We offer a FULL roof and solar panel warranty and very low prices. Most, if not all, companies (Sungevity, SunRun, SolarCity) offer a warranty that covers only the panels and if anything happens to the roof, they are not held responsible. This can be a frustrating issue for homeowners as voiding warranties is a concern as is knowing who to hold responsible for what.

What ad banner design styles do you like?

Please see the look and feel of Please use this branding. We will be redesigning their website soon and we will run a "creative refresh" on the site, but will stick with this branding.

What colors do you want to see in your ad banner design?

See for branding and colors

What colors do you NOT want to see in your ad banner design?

Anything not related to's branding

What adjectives should best describe your ad banner design?

Fresh, trustworthy, clean

What content must be included in the ad banner design?

See wireframes for three different takes on design direction. Please use content in wireframes in some combination in the ads.

Do you have additional requirements or links you'd like to share?