For $0 they received 25 concepts from 6 designers!
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Starts:17-Aug-10 7:51 p.m. GMT
Ends:31-Aug-10 7:51 p.m. GMT
Award 1: $0, was awarded to vwart
Award 2: $0, was awarded to BlueAeo...
Award 3: $0, was awarded to bhjoco
Award 4: $0, was awarded to vitodes...
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Magazine Publishers Family Literacy Project, Inc. (aka MagazineLiteracy.org)
MagazineLiteracy.org is the first and only global, magazine industry-wide literacy project dedicated to helping at-risk children and families learn and love to read, by supplying favorite new and gently used, recycled magazines to community literacy programs.
Our mission and our passion is to inspire consumers, businesses, and groups to support community literacy priorities by donating funds, volunteer time, and magazines.
Our top priorities for magazine distribution are literacy programs that serve homeless children, teens, and families; moms and children in domestic violence shelters; foster children; families served by food pantries; and youth in mentoring programs.
Our objective is to create advertising and promotions that drive consumers to MagazineLiteracy.org, where they can take immediate action to meet literacy needs by donating funds, volunteer time, and magazines.
Banners should meet Interactive Advertising Bureau (IAB) size standards, as outlined below.
300 x 250
250 x 250
468 x 60 (Full Banner)
234 x 60 (Half Banner)
728 x 90 (Leaderboard)
160 x 600 (Wide Skyscraper)
Magazines, Charity, Education, Literacy, Homeless, Hungry, Domestic Violence, Mentoring
Age 21+ Professional women, business owners, and moms, primarily - but not intending to exclude men.
Our audience loves magazines and children. They're generous, nurturing, sharing, giving, spirited, confident, financially secure and eco-friendly.
1. Like a bowl of soup with warm buttered bread... or a cup of hot chocolate and marshmallows... express the comfort that a magazine can bring to a child and mom who have fled to a homeless or domestic violence shelter.
2. MagazineLiteracy.org puts favorite children’s and consumer magazines into the hands, hearts, and homes of children and families who want to learn and love to read them.
3. Consumers and business owners who love magazines make the magazine connection happen by visiting MagazineLiteracy.org to take immediate action to donate funds, volunteer time, and magazines.
100% of consumer and business financial support is used to get magazines to at-risk children and families. MagazineLiteracy.org is the first and only literacy project of its kind and scale, anywhere, ever.
Web 2.0, bold, bright, striking, warm, call to action; dynamic; static and layered; combining bright colors, bold lettering, and compelling images that draw attention.
bright, bold, edgy, dramatic colors that grab attention and call for action - but don’t clash with our logo. Please exercise your understanding of the meaning of various colors - in terms of being congruent with the mood of our ads - warm, comforting... and our immediate call to action.
Need to avoid clashing with logo colors.
bright, bold, edgy, dramatic, warm, compassionate, compelling, inspired, magnetic, actionable - want the audience to be in the mom's shoes... to be able to reach out and touch the magazine - for their own familiar connection and engagement to bring comfort by visiting MagazineLiteracy.org to take immediate action.
children’s or consumer magazine images should be non-descript - recognizable as magazines, without showing identifiable brands. Would like to see visuals of magazines in the hands of children and moms; moms reading to children; siblings reading to each other, etc. - the ideas of magazines as “comfort food” and magazines “in the hands and hearts” of children and families should come across.