• Award$800
  • Entry1
  • Creative1



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Creative Brief

Who are you?

We are a custom software development company that focuses on unique high performance solutions for businesses. We have been in business for 10 years and have been fortunate enough to be working with some really great clients.

We build portals, integrated systems, mobile sites and applications and tons of other nameless solutions.

Our customers lean on us to provide advise and guidance on solutions and direction.

What do you need?

I need a paper written at a high level for corporate types that don't understand the differences between the cloud and the traditional data center. Our primary cloud provider is amazon with a product called ec2, it's the sever. Then there is an EBS and S3.

The paper should be lengthy and begin at a high level and work it's way to the more technical reasons(scale, cost, security).

This is not for seo if anything we will most like print this and drop it to our clients. I'd like to call this a white paper.

The title of the post says "for dummies" but keep in mind most of my audience has an MBA or greater and run some of the fortune 1000.

Who Is Your Audience?

C-level old school technical propel that are not hip to the new cloud stuff.
Marketing people that need to understand the benefits of something they normally don't care about.
Press, this is a paper to help us put together a series of thought leadership related papers.


We Like These Examples

Most of the work done by forrester.com like this free article


We Absolutely Must Have

Researched content, examples, charts and tables.

Info on ec2, ebs for storage and comparisons to traditional hosts like the planet and rackspace

More than 10 pages of content, I hope for more but this is a minimum.

Cited sources

Original content



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