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Business Info

Business Name

Summit Financial Resource

What do you do?

Sal is a financial adviser, He specializes in helping Business owners build and protect their assets. Here is a short video about some of the things he does http://vimeo.com/100839308

Sal grew up in a family business and started his own 33 years ago in his sectaries kitchen. His passion is working with and helping Business owner achieve financial freedom.

He works carefully with his clients to build a custom plan to grow and protect their personal wealth.

Here is a link to his website http://salsalvo.com/

Target Audience

What is your industry?

Financial Services

Describe your audience

We are targeting the founders and owners of companies with revenue of 50 million a year and up.

How do you intend to use this article, report or proposal (print, web, etc.)?

this project is not an article. We are looking for a piece of theater mail to send out to potential prospects. This will be the first time we are reaching out to many of them. We got this idea from a company called Grasshopper, which is a phone service company for entrepreneurs. They decided to FedExd 25,000 chocolate covered grasshoppers (yes, real ones) to 5,000 of the most influential people in America, including bloggers, politicians, celebrities, entrepreneurs, CEOs, journalists, reporters, TV anchors and more to promote their new Entrepreneur Movement.

We want to do the same thing but to successful business owners. Showcasing the idea of helping business owners achieve financial freedom. Our economy is driven by these business owners and want to help protect all of their hard work. Here is a link to the campaign Grasshopper did http://grasshopper.com/resources/case-st...

When they shipped these packages along with the five chocolate covered grasshoppers they included a tag with the name of their company and a url to this video https://www.youtube.com/watch?v=T6MhAwQ6... We want to do something even similar with a video saying business owners are the backbone of this country. achieving financial freedom is important to that you can focus all of your energy on growing and building your business. Creating new jobs etc. That's what we are here for, helping the Entrepreneur/business owner grow and protect their personal wealth. We need help coming up with an item like the Chocolate covered grasshopper that we can send that will trigger a large interest and response

What 3 things would you like to communicate to your audience through this content?

1. Thanking them for all the hard work they have done to build a successful business and the importance of Entrepreneurship/ Creating businesses
2. achieving Financial freedom for these individuals. which is defined as having enough money company in that they can literally do anything they want. In this case take the worry out of their business. giving them the ability to focus on growing their business
3. Action, we want this item to make them want to reach out to us.

Style and Details

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Do you have a thesis or conclusion that must be reached?

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List all information that must be included

listed above

What character, tenor and spirit do you want to convey?


What is your required length in words or pages for this article, report or proposal?


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