What do you do?
Provide training and information on business topics and trends to individuals and companies through seminars, webinars, online courses and articles
What is your industry?
Describe your audience
These particular articles are for management professionals who want to develop or improve their job skills and obtain helpful information about their profession
How do you intend to use this article, report or proposal (print, web, etc.)?
What 3 things would you like to communicate to your audience through this content?
Times are tough, budgets are tight, but that doesn't mean you have to start handing out pink slips; give a numbered or bulleted list of several ways to cut costs without laying off staff; finish with short conclusion
Style and Details
Do you have a title for this piece?
How to Cut Costs Without Cutting Your Staff
Do you have a thesis or conclusion that must be reached?
It's possible to cut costs without cutting staff
List all information that must be included
Intro; numbered or bulleted list of several ways to cut costs without laying off staff; finish with short conclusion
What character, tenor and spirit do you want to convey?
Friendly, conversational tone
What is your required length in words or pages for this article, report or proposal?
around 500 words
Do you want to include additional info?
Look around the web for examples of this same type of article; do some research if you've never been a manager in this position
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