Design the Theme for "Impact Mobile CRM" Web Application
a widget and apps (uncoded) project by leoimpactit

Creative brief

The buyer added updates to the brief. Read them.

Business Name

impact

What do you do?

We make mobile apps that move people. Our specialty is a personalized customer relationship management system that optimizes sales. It helps people to plan ahead and save time.

Do you have a desired widget or app screen size?

Design must work in two modes: for desktop/tablet size (1024x768 pixel or bigger) and mobile phone screens (640x960 pixel, iPhone 4 resolution).

Your design must support both sizes (phone, tablet/desktop) and both orientations (landscape, portrait).

We use a responsive HTML&CSS layout implementation that works in any resolution.
Specialities required for tablet and phone versions will be programmed by us using CSS. Make it possible for us to easily realize your design in two CSS variants. ----- IMPORTANT ---- we will do HTML&CSS, you do the graphical theme.

How many pages do you need designed?

2 pages (2 variants of each page for phone and tablet), 4 details (2 main menu states, popup dialogue, popup menu)

What is your industry?

Software and InfoTech

Describe the target audience for your widget or app

Sales people driving to customers, presenting products.
They are ambitious and want to optimize their work. We market to those who are open to new technology.
Sales people work in conservative industries like pharma&health, food&beverage, industrial supplies, machinery sectors.

What are 3 things would you like to communicate to your audience through your widget or app design?

Quality - our software is of high value.
Easy to use - the right features, presented straightforward.
Clarity.

What widget or app design styles do you like?

Feel free to create your own design. We like reduced designs, that put the app in the foreground.
Go for the look and feel of a business application, not of a social website.

Design for touch interaction – interactive elements must be big enough to be clickable with a finger on a touchscreen. Design should also work on desktop, with mouse interaction.

What colors do you want to see in your widget or app design?

two company colors should appear somewhere: Orange #e5af21 and Blue #00628f

What colors do you NOT want to see in your widget or app design?

stick to sensible colors of a business app. Decent colors. Avoid pink.

What adjectives should best describe your widget or app design?

clean
mobile
quality

What content must be included in the widget or app design?

SEE DETAILED BRIEFING.

Design MUST feature all elements of the provided screenshots, which depict the working application, which went through UX review already.

Customer Detail Page,
Customer List, Popup Menues, Popup Dialogues.

Many buttons, links, controls on all pages.

Do you have additional requirements or links you'd like to share?

Product logo must be included in menu header or elsewhere (logo is part of attached briefing files).

You can get login data for the CRM, to try it yourself. Apply for CRM login credentials via direct message to Leo Sauermann or via email to leo.sauermann@impactit.at.

Design should be restricted to graphical techniques realizable with CSS. Bandwidth for this mobile application is an issue. Rule of thumb: around 90% of the design should be realizable by using CSS alone, leaving around 10% for graphical tiles, sprites, icons.

All used graphics used must be available as SVG for scaling.