Organic writing required where visitor can see the picture in their minds when they read the text
a web content project by christophmauss

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Maussfit

What do you do?

Personal trainer and pilates instructor. Mostly train private clients outdoors. Focus is mainly on postural correction implementing the philosophy of Pilates which is a save exercise execution. we train at the parks and beaches around Sydney (australia)

What is your industry?

Health and fitness industry but a bit more holistic and organic

Describe your audience

main target would be affluent eastern suburbs ladies from 30 to 50 and gay market with new approach to health not just muscle building.

What 3 things would you like to communicate to your audience through this content?

well educated german fitness professional with 7 years experience in this industry . Uni degree from germany. loyal, supportive, positive outlook on life, different approach to health. more holistic and sustainable into old age.

How do you intend to use this content?

the content is just a information for my visitors to the website. it should be short informative and even with a bit of humour. it is so boring to read just facts sometimes. the brain keeps humour in memory

What content must be included?

i uploaded my prewritten text. I am german so it does sound really german but one on hand i would like to keep it personal so i talk to the person directly. i am a very friendly german. hahahha and I try to get this across.

What character, tenor or spirit do you wish to convey?

as explained before. I like to come across as someone who is professional and discovered a good way of sustaining health in a fun way but also a bit humour is good too so the visitor is not scared that it is all serious business. ( it is but we need to get to know them first and then we go hard)

What is your required length in words or pages for this web content?

I am sending the website layout with its 5 pages and you can see the the text collapses so i guess keep it short informative and to the point with a bit of humour so the visitor does not get bored

Do you have additional info you want to include?

none