I help organizations and changemakers use design, technology and community to craft better futures.
Across multiple roles, I have helped organizations build and nurture communities and movements around their shared purpose, with the help of storytelling, crowdsourcing and grassroots engagement.
In my role as Asia VP of Insights, Innovation & Social at MSLGROUP, Publicis Groupe’s communications network, I lead MSLGROUP's social media practice across Asia, and help create new insights and innovation offerings for MSLGROUP's global network.
Previously, I studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, launched Ushahidi-based crowd-sourced election monitoring platform Vote Report India and co-founded social business consulting firm 2020 Social, which was acquired by Publicis Groupe.
I am widely considered to be a thought leader on social media and social innovation. I have written and edited book chapters, reports, op-eds, a weekly newspaper column, a quarterly magazine, and an award-winning blog. I have spoken at conferences, guest lectured at universities, led workshops for clients, joined award juries all over the world, and coached entrepreneurs and startup teams. I have been a 2008-09 Yahoo! Fellow, a 2009 SNCR Fellow, and a 2009 TEDIndia Fellow.
At present, I am thinking about how social technologies might help organizations and changemakers create social impact and craft better futures, by enabling better personal and policy choices in the areas of sustainability, wellness and learning.