design2engage's Profile on crowdSPRING.

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design2engage: “Except for Oreo Cookies!” – reflects my understanding of the design challenge along with my personal approach toward engaging design solutions. The design challenge or “problem” is simply how to c...
see more; “Except for Oreo Cookies!” – reflects my understanding of the design challenge along with my personal approach toward engaging design solutions. The design challenge or “problem” is simply how to connect a company and its products or services with the people who buy them. Which is more important: what the logo looks like – its style and embellishments – or what it means – does it connect with the intended audience? Does it have a concept that first, resonates with the consumer about who the company is and how they are different, and secondly, is it exciting to look at; does it have the "cool" factor? The value of a great logo is not the logo’s appearance – no matter how embellished, stylized, or glitzy it may be – but rather how meaningful, engaging and original the basic concept is. And ultimately, does it connect the company with the consumer more distinctively than the competition. For me, it's not the glitz or the frosting; it's the cake that counts . . . Except for Oreo Cookies! Unlike engaging design, Oreos' frosting is always first; who knows, Oreos were probably designed that way.
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Activity: Projects as creative: 5; Projects as buyer: 0; Refunded projects 0