reputation 81
  • 95 Top 5%!
  • 81 Top 10%
  • 71 Excellent
  • 61 Very good
  • 51 Good
  • 41 Average
  • 0 Below average
  • projects 457
  • awarded 15

Member since: feb 26, 2011

Last login: aug 25, 2015

THE BACKSTORY. It's been an adventurous tenure of (gulp) 20 years in marketing strategy and advertising development, with an extensive chunk of that period spent in the Wine & Spirits biz helping to develop brands that are now quite well-recognized--and consumed--around the world. I've also logged significant time in other categories tied to passions of mine, like Sports & Entertainment. Those stints have involved me in some of the world's most extraordinary events including Wimbledon, NFL's Pro Bowl, Sundance, South by Southwest Music Festival and Aspen Food & Wine. If you ever find yourself debating an opportunity to attend any one of them, don't. Just go. BUSINESS APPROACH. The best marketing platforms are built on truth, a brand's greatest single truth. Letting the focus drift towards anything else only detracts from making the strongest possible connection with the core customer. Then it's a matter of combining concrete facts with strong imagination to craft a compelling message. BRAINSTORMING GUIDE. Often I draw inspiration simply from nature itself, since it seems to get things about as right as can be. I try to hang around it, and travel deeper into it, whenever I can. SIDE NOTE. I’m a seasoned Voiceover Artist as well, which gives me tons of exposure to the execution end of the creative process, and offers special insight into what types of names/taglines really 'work'...and what doesn't. THANK YOU. Glad you got this far And feel free to be in touch directly.

15 Winning entries

Food For Thought Cafe Division

A $979 Company Naming project

bmac participated with 46 other writers who submitted 206 entries and was awarded $479. View this project »

Great job! We didn't end up selecting your option, but it was a close call - thank you for everything! bmontecalvo

View all »



Project Category Award Time left Entries
Christian Charity Giving Sight in Africa Company Naming $200 Awarded 454
Tetratrak rename Company Naming $200 Closed 282
Music application name needed Company Naming $200 Closed 1198
Unique name for a mobile accessory product Product Naming $239 Closed 559
Private Jet Charter Broker Company Naming $679 Closed 688
"A" Construction Agency Company Naming $980 Closed 227
CONNECTEDWORLD15 Company Naming $600 Closed 755
Carpet and Floor Cleaning Company needs AWESOME name please :) Company Naming $479 Closed 458
contract software alpha (1) Company Naming $239 Closed 285
Children Product Company Company Naming $679 Awarded 237

View all entries »