reputation 82
  • 95 Top 5%!
  • 81 Top 10%
  • 71 Excellent
  • 61 Very good
  • 51 Good
  • 41 Average
  • 0 Below average
  •  
  • projects 364
  • awarded 12

Member since: feb 26, 2011

Last login: nov 19, 2014

THE BACKSTORY. It's been an adventurous tenure of (gulp) 20 years in marketing strategy and advertising development, with an extensive chunk of that period spent in the Wine & Spirits biz helping to develop brands that are now quite well-recognized--and consumed--around the world. I've also logged significant time in other categories tied to passions of mine, like Sports & Entertainment. Those stints have involved me in some of the world's most extraordinary events including Wimbledon, NFL's Pro Bowl, Sundance, South by Southwest Music Festival and Aspen Food & Wine. If you ever find yourself debating an opportunity to attend any one of them, don't. Just go. BUSINESS APPROACH. The best marketing platforms are built on truth, a brand's greatest single truth. Letting the focus drift towards anything else only detracts from making the strongest possible connection with the core customer. Then it's a matter of combining concrete facts with strong imagination to craft a compelling message. BRAINSTORMING GUIDE. Often I draw inspiration simply from nature itself, since it seems to get things about as right as can be. I try to hang around it, and travel deeper into it, whenever I can. SIDE NOTE. I’m a seasoned Voiceover Artist as well, which gives me tons of exposure to the execution end of the creative process, and offers special insight into what types of names/taglines really 'work'...and what doesn't. THANK YOU. Glad you got this far And feel free to be in touch directly.

12 Winning entries

Lake View Restaurant Name

A $200 Company Naming project

bmac participated with 80 other writers who submitted 278 entries and was awarded $200. View this project »

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Portfolio

Participating

Project Category Award Time left Entries
New Information Services & Market Intelligence Website for Business Users Company Naming $239 45 hours 388
Ductless Portfolio Naming Product Naming $539 21 hours 582
HEALTHeCareers Brand Name Company Naming $239 Awarded 284
Name an Education & Learning service! Company Naming $200 Closed 523
Online Startup Needs Help with Name Company Naming $479 Closed 870
Organic Italian Sparkling Soda Brand Name Company Naming $200 Closed 255
Help an established cloud computing business Skystack rebrand Company Naming $1400 Closed 940
Naming a New Exciting Fitness Company Company Naming $539 Closed 1362
create new company name Company Naming $239 Closed 212
Online personal income tax filing portal with live tax professional tele or video conference Company Naming $400 Awarded 705

View all entries »