reputation 82
  • 95 Top 5%!
  • 81 Top 10%
  • 71 Excellent
  • 61 Very good
  • 51 Good
  • 41 Average
  • 0 Below average
  •  
  • projects 425
  • awarded 14

Member since: feb 26, 2011

Last login: mar 23, 2015

THE BACKSTORY. It's been an adventurous tenure of (gulp) 20 years in marketing strategy and advertising development, with an extensive chunk of that period spent in the Wine & Spirits biz helping to develop brands that are now quite well-recognized--and consumed--around the world. I've also logged significant time in other categories tied to passions of mine, like Sports & Entertainment. Those stints have involved me in some of the world's most extraordinary events including Wimbledon, NFL's Pro Bowl, Sundance, South by Southwest Music Festival and Aspen Food & Wine. If you ever find yourself debating an opportunity to attend any one of them, don't. Just go. BUSINESS APPROACH. The best marketing platforms are built on truth, a brand's greatest single truth. Letting the focus drift towards anything else only detracts from making the strongest possible connection with the core customer. Then it's a matter of combining concrete facts with strong imagination to craft a compelling message. BRAINSTORMING GUIDE. Often I draw inspiration simply from nature itself, since it seems to get things about as right as can be. I try to hang around it, and travel deeper into it, whenever I can. SIDE NOTE. I’m a seasoned Voiceover Artist as well, which gives me tons of exposure to the execution end of the creative process, and offers special insight into what types of names/taglines really 'work'...and what doesn't. THANK YOU. Glad you got this far And feel free to be in touch directly.

14 Winning entries

We are Wilbert Vault and developed online ordering software for our fune...

A $200 Product Naming project

bmac participated with 68 other writers who submitted 282 entries and was awarded $200. View this project »

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Portfolio

Participating

Project Category Award Time left Entries
Need a Name for a Progressive New Travel Company for Active Older Adults/Babyboomers Company Naming $239 Closed 535
Innovative Jewelry start-up looking for a brand name, can you help? Company Naming $679 Closed 845
Name our HR/Payroll company Company Naming $239 Closed 332
Events and Cents Rename Company Naming $200 Closed 292
A building materials company is looking for a brand name for its new range of MEP products Product Naming $479 Closed 226
Awesome name for a new two-sided marketplace for seniors (ages 55+) Company Naming $239 Closed 246
Homemade Pie Company Company Naming $200 Awarded 752
Kugler Vision / Name for New Service Line Company Naming $239 Closed 323
CONNECTEDWORLD15 Company Naming $479 Closed 432
Retail Organic & natural grocer Company Naming $489 Closed 427

View all entries »