reputation 82
  • 95 Top 5%!
  • 81 Top 10%
  • 71 Excellent
  • 61 Very good
  • 51 Good
  • 41 Average
  • 0 Below average
  •  
  • projects 386
  • awarded 12

Member since: feb 26, 2011

Last login: dec 17, 2014

THE BACKSTORY. It's been an adventurous tenure of (gulp) 20 years in marketing strategy and advertising development, with an extensive chunk of that period spent in the Wine & Spirits biz helping to develop brands that are now quite well-recognized--and consumed--around the world. I've also logged significant time in other categories tied to passions of mine, like Sports & Entertainment. Those stints have involved me in some of the world's most extraordinary events including Wimbledon, NFL's Pro Bowl, Sundance, South by Southwest Music Festival and Aspen Food & Wine. If you ever find yourself debating an opportunity to attend any one of them, don't. Just go. BUSINESS APPROACH. The best marketing platforms are built on truth, a brand's greatest single truth. Letting the focus drift towards anything else only detracts from making the strongest possible connection with the core customer. Then it's a matter of combining concrete facts with strong imagination to craft a compelling message. BRAINSTORMING GUIDE. Often I draw inspiration simply from nature itself, since it seems to get things about as right as can be. I try to hang around it, and travel deeper into it, whenever I can. SIDE NOTE. I’m a seasoned Voiceover Artist as well, which gives me tons of exposure to the execution end of the creative process, and offers special insight into what types of names/taglines really 'work'...and what doesn't. THANK YOU. Glad you got this far And feel free to be in touch directly.

12 Winning entries

Lake View Restaurant Name

A $200 Company Naming project

bmac participated with 80 other writers who submitted 278 entries and was awarded $200. View this project »

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Portfolio

Participating

Project Category Award Time left Entries
Business and Personal Development Education Company Company Naming $239 35 hours 303
New name for luxury travel firm Company Naming $239 Closed 465
Alcohol Beverage Naming Product Naming $479 Closed 483
Name Needed for Social Meetup App Company Naming $480 Closed 785
Land Surveying Company Company Naming $200 Awarded 438
Naming a website Company Naming $201 Closed 827
We are Wilbert Vault and developed online ordering software for our funeral home customers. Product Naming $200 Closed 282
Naming of a bar/restaurant that has video gaming inside Company Naming $200 Closed 240
Brand Name wanted for new business improving the quality of life of those living with dementia Company Naming $239 Closed 314
Name for a Mobile App Company Naming $200 Closed 225

View all entries »