reputation 82
  • 95 Top 5%!
  • 81 Top 10%
  • 71 Excellent
  • 61 Very good
  • 51 Good
  • 41 Average
  • 0 Below average
  •  
  • projects 372
  • awarded 12

Member since: feb 26, 2011

Last login: nov 26, 2014

THE BACKSTORY. It's been an adventurous tenure of (gulp) 20 years in marketing strategy and advertising development, with an extensive chunk of that period spent in the Wine & Spirits biz helping to develop brands that are now quite well-recognized--and consumed--around the world. I've also logged significant time in other categories tied to passions of mine, like Sports & Entertainment. Those stints have involved me in some of the world's most extraordinary events including Wimbledon, NFL's Pro Bowl, Sundance, South by Southwest Music Festival and Aspen Food & Wine. If you ever find yourself debating an opportunity to attend any one of them, don't. Just go. BUSINESS APPROACH. The best marketing platforms are built on truth, a brand's greatest single truth. Letting the focus drift towards anything else only detracts from making the strongest possible connection with the core customer. Then it's a matter of combining concrete facts with strong imagination to craft a compelling message. BRAINSTORMING GUIDE. Often I draw inspiration simply from nature itself, since it seems to get things about as right as can be. I try to hang around it, and travel deeper into it, whenever I can. SIDE NOTE. I’m a seasoned Voiceover Artist as well, which gives me tons of exposure to the execution end of the creative process, and offers special insight into what types of names/taglines really 'work'...and what doesn't. THANK YOU. Glad you got this far And feel free to be in touch directly.

12 Winning entries

Lake View Restaurant Name

A $200 Company Naming project

bmac participated with 80 other writers who submitted 278 entries and was awarded $200. View this project »

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Portfolio

Participating

Project Category Award Time left Entries
New Vermont Maple Syrup Company Company Naming $239 2 days 377
Medical procedure name Company Naming $200 Closed 260
Automotive Technology Business Name Company Naming $479 Closed 406
PB Project Rename Company Naming $239 Closed 268
Looking for a DNA genetic testing tagline/slogan/moto. Tagline $215 Closed 391
New Information Services & Market Intelligence Website for Business Users Company Naming $239 Closed 489
MB2 naming project Company Naming $239 Closed 496
BringATeddit Name Company Naming $200 Closed 688
Ductless Portfolio Naming Product Naming $539 Closed 670
Corporate Tag Line Tagline $200 Closed 367

View all entries »