reputation 82
  • 95 Top 5%!
  • 81 Top 10%
  • 71 Excellent
  • 61 Very good
  • 51 Good
  • 41 Average
  • 0 Below average
  •  
  • projects 402
  • awarded 13

Member since: feb 26, 2011

Last login: jan 29, 2015

THE BACKSTORY. It's been an adventurous tenure of (gulp) 20 years in marketing strategy and advertising development, with an extensive chunk of that period spent in the Wine & Spirits biz helping to develop brands that are now quite well-recognized--and consumed--around the world. I've also logged significant time in other categories tied to passions of mine, like Sports & Entertainment. Those stints have involved me in some of the world's most extraordinary events including Wimbledon, NFL's Pro Bowl, Sundance, South by Southwest Music Festival and Aspen Food & Wine. If you ever find yourself debating an opportunity to attend any one of them, don't. Just go. BUSINESS APPROACH. The best marketing platforms are built on truth, a brand's greatest single truth. Letting the focus drift towards anything else only detracts from making the strongest possible connection with the core customer. Then it's a matter of combining concrete facts with strong imagination to craft a compelling message. BRAINSTORMING GUIDE. Often I draw inspiration simply from nature itself, since it seems to get things about as right as can be. I try to hang around it, and travel deeper into it, whenever I can. SIDE NOTE. I’m a seasoned Voiceover Artist as well, which gives me tons of exposure to the execution end of the creative process, and offers special insight into what types of names/taglines really 'work'...and what doesn't. THANK YOU. Glad you got this far And feel free to be in touch directly.

13 Winning entries

virtual employee

A $200 Company Naming project

bmac participated with 74 other writers who submitted 246 entries and was awarded $200. View this project »

Great jmurdoch
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Portfolio

Participating

Project Category Award Time left Entries
Business and Personal Development Education Company Company Naming $239 5 days 389
Callture - New Tag line Tagline $200 5 hours 296
Veterans Service Non-Profit Naming Opportunity Company Naming $439 Closed 451
Name for umbrella company Company Naming $200 Closed 442
Next Generation Human Resource and Talent management SaaS product Company Naming $341 Closed 506
BRAND NAME FOR AN ICE CREAM PRODUCT Company Naming $239 Closed 519
Catchy Name for a Sparkling Wine Product Naming $300 Closed 462
Tagline for Real Estate Company Tagline $200 Closed 914
company name for travel service Company Naming $200 Closed 505
create new company name Company Naming $289 Closed 424

View all entries »