reputation 87
  • 95 Top 5%!
  • 81 Top 10%
  • 71 Excellent
  • 61 Very good
  • 51 Good
  • 41 Average
  • 0 Below average
  •  
  • projects 234
  • awarded 9

Member since: feb 26, 2011

Last login: apr 15, 2014

THE BACKSTORY: It's been an adventurous tenure of 15+ years in marketing strategy and advertising development, with an extensive chunk of that period spent in the Wine & Spirits biz helping to develop brands that are now quite well-recognized (and consumed!) around the world. I've also logged significant time in select other categories tied to passions of mine, like Sports & Entertainment (a mix of pro tennis, music, and film). It's involved me in some of the world's most extraordinary events including Wimbledon, the U.S. Open, Sundance, SXSW and Aspen Food & Wine Festival. If you ever find yourself debating an opportunity to attend any one of them, don't...just go! MY PROFESSIONAL PHILOSOPHY: The best marketing platforms are built on truth, a brand's greatest single truth. Letting the focus drift towards anything else only detracts from making the strongest possible connection with the core customer. Then it's a matter of combining concrete facts with strong imagination to craft a compelling message. MY BRAINSTORMING GUIDE: Often I draw inspiration simply from nature itself, since it seems to get things about as right as can be. I try to hang around it--and travel deeper into it--whenever I can. SIDENOTE: I’m a seasoned Voiceover Artist as well, which gives me lots of exposure to the execution end of the creative process and offers insight into what really 'works'--and what doesn't. THANKS for reading,and feel free to be in touch anytime.

9 Winning entries

New product rollout

A $200 Product Naming project

bmac participated with 56 other writers who submitted 234 entries and was awarded $200. View this project »

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Portfolio

Participating

Project Category Award Time left Entries
A new sporting goods company needs a company name in sports industry. Cover all sports related field Company Naming $200 Closed 309
AZA Species Survival Institute Company Naming $479 Closed 373
Platform (app+website) to connect consumers with their favorite businesses (reservations,orders...) Company Naming $200 Closed 399
H&C Clear Sealer Trademark Name Product Naming $200 Closed 350
Company providing a new packaging concept Company Naming $200 Awarded 429
Job Description LACDMH Marketing Copy $200 Closed 6
H&C Polish Trademark Name Product Naming $200 Awarded 382
Total renaming of platform for teams and life event planning Company Naming $478 Awarded 822
Gold Products And Luxury Products Naming Company Company Naming $339 Closed 124
2 to 10 word tagline for software product providing artificial intelligence for surveillance cameras Tagline $3751 Closed 449

View all entries »