reputation 83
  • 95 Top 5%!
  • 81 Top 10%
  • 71 Excellent
  • 61 Very good
  • 51 Good
  • 41 Average
  • 0 Below average
  •  
  • projects 338
  • awarded 12

Member since: feb 26, 2011

Last login: oct 16, 2014

THE BACKSTORY. It's been an adventurous tenure of (gulp) 20 years in marketing strategy and advertising development, with an extensive chunk of that period spent in the Wine & Spirits biz helping to develop brands that are now quite well-recognized--and consumed--around the world. I've also logged significant time in other categories tied to passions of mine, like Sports & Entertainment. Those stints have involved me in some of the world's most extraordinary events including Wimbledon, NFL's Pro Bowl, Sundance, South by Southwest Music Festival and Aspen Food & Wine. If you ever find yourself debating an opportunity to attend any one of them, don't. Just go. BUSINESS APPROACH. The best marketing platforms are built on truth, a brand's greatest single truth. Letting the focus drift towards anything else only detracts from making the strongest possible connection with the core customer. Then it's a matter of combining concrete facts with strong imagination to craft a compelling message. BRAINSTORMING GUIDE. Often I draw inspiration simply from nature itself, since it seems to get things about as right as can be. I try to hang around it, and travel deeper into it, whenever I can. SIDE NOTE. I’m a seasoned Voiceover Artist as well, which gives me tons of exposure to the execution end of the creative process, and offers special insight into what types of names/taglines really 'work'...and what doesn't. THANK YOU. Glad you got this far And feel free to be in touch directly.

12 Winning entries

Lake View Restaurant Name

A $200 Company Naming project

bmac participated with 80 other writers who submitted 278 entries and was awarded $200. View this project »

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Portfolio

Participating

Project Category Award Time left Entries
Outdoor Names14 Product Naming $239 Closed 576
High end home and industrial control company name Company Naming $711 Closed 1499
virtual employee Company Naming $200 Closed 246
PRECOE - Crowd Sourced Software Testing Company Naming $239 Closed 630
Brand name for a new winery Company Naming $200 Closed 1103
Coffee branding Company Naming $200 Closed 278
TAGLINE NEEDED: Consumer Product Company Tagline $215 Closed 195
Hotel and restaurant in country setting outside of Otavalo, Ecuador. Company Naming $300 Closed 354
RENAMING for Distributor of Dental Products Company Naming $200 Awarded 482
Novel Consulting Firm Concept Company Naming $300 Closed 627

View all entries »