reputation 83
  • 95 Top 5%!
  • 81 Top 10%
  • 71 Excellent
  • 61 Very good
  • 51 Good
  • 41 Average
  • 0 Below average
  •  
  • projects 329
  • awarded 12

Member since: feb 26, 2011

Last login: sep 29, 2014

THE BACKSTORY. It's been an adventurous tenure of (gulp) 20 years in marketing strategy and advertising development, with an extensive chunk of that period spent in the Wine & Spirits biz helping to develop brands that are now quite well-recognized--and consumed--around the world. I've also logged significant time in other categories tied to passions of mine, like Sports & Entertainment. Those stints have involved me in some of the world's most extraordinary events including Wimbledon, NFL's Pro Bowl, Sundance, South by Southwest Music Festival and Aspen Food & Wine. If you ever find yourself debating an opportunity to attend any one of them, don't. Just go. BUSINESS APPROACH. The best marketing platforms are built on truth, a brand's greatest single truth. Letting the focus drift towards anything else only detracts from making the strongest possible connection with the core customer. Then it's a matter of combining concrete facts with strong imagination to craft a compelling message. BRAINSTORMING GUIDE. Often I draw inspiration simply from nature itself, since it seems to get things about as right as can be. I try to hang around it, and travel deeper into it, whenever I can. SIDE NOTE. I’m a seasoned Voiceover Artist as well, which gives me tons of exposure to the execution end of the creative process, and offers special insight into what types of names/taglines really 'work'...and what doesn't. THANK YOU. Glad you got this far And feel free to be in touch directly.

12 Winning entries

Lake View Restaurant Name

A $200 Company Naming project

bmac participated with 80 other writers who submitted 278 entries and was awarded $200. View this project »

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Portfolio

Participating

Project Category Award Time left Entries
RENAMING for Distributor of Dental Products Company Naming $200 2 days 448
Novel Consulting Firm Concept Company Naming $300 12 hours 556
BTS Brand Needs a Name... Company Naming $239 Closed 244
Children Product Company Company Naming $679 Closed 237
Agriculture Video Company Naming $239 Awarded 405
Naming Project : Name for Home Improvement Loan Program Product Naming $439 Closed 279
The future of maintenance outsourcing Company Naming $239 Closed 211
Win $500 by Naming My Brand Company Naming $500 Closed 395
Transit & Parking Bluetooth/NFC Reading Technology Company Naming $240 Closed 233
Ice Cream Sandwich Project Company Naming $239 Closed 439

View all entries »