Graduated in advertising from "Universidad de Lima" (Peru) with Licensure in Communications and more than 30 years experience in advertising and design. For several years I worked as Creative Director and Art Director for some advertising agencies in Lima, Peru mainly managing accounts for banks, insurances companies and financing firms in general. At the same, time I worked as main professor teaching advertising and design with some upper level institutions and universities. During last years I’ve been working mainly as branding consultant for companies in Peru and abroad. Now I’m working with some local companies in Lima, with a US branding agency based in New York and directly with some other clients abroad – I manage these last two markets via internet.