Emotional Intelligence Report
a technical writing project by DeirdreBell

Creative brief

Business Name

KiSolutions

What do you do?

Training and Development Company

What is your industry?

Training and Development

Describe your audience

Broad spectrum of industries including Finance, Insurance and Retail Companies

What 3 things would you like to communicate to your audience?

A brief history of Emotional Intelligence, what the experts say about EI and casestudies on its use.
This is to be a brief summary of EI. The best applicant will then be considered to write a more indepth report on EI at a later stage. We would like applicants to include their estimated price for completing the larger EI report also.

How do you intend to use this technical written piece (print, web, etc.)?

This Report will be used in house for our training development.

What are you instructing the reader about?

Informative and based on sound research

Do you have a title for this piece?

Emotional Intelligence

Do you have section titles or a table of contents?

This summary report is likely to lead to more work on an indepth report on EI and possibly futher research reports for our company. Please include a quote for completing a more indepth report on EI for us at a later stage (40-50 pages).

List any information that MUST be included

Brief history of the development of the studies of emotional intelligence
What the current research is saying
Implications for employers of engaging staff with an emotional intelligence approach
Case studies of implementing an emotional intelligence approach
Practical steps for developing emotional intelligence in the workplace
Measuring emotional intelligence development - that is, performance enhancement

What character, tenor or spirit do you want to convey?

Research, so must be informative and factual and touch on all of the information listed above.

What is your required length in words or pages for this written piece?

7 pages

Do you want to include any additional info?

The winner of the 7 page report is likely to be commissioned to write a more indepth report for us (40-50 pages). Please quote for this more lengthy Report also.