ismangil has picked a winning technical writing entry

For $250 they received 10 writing concepts from 5 designers!

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Dates

Starts:10-May-10 10:06 a.m. GMT

Ends:17-May-10 10:06 a.m. GMT

Awards

Award 1: $250, was awarded to faustie

Formats

RTF, PDF,

Contract

Preview: crowdSPRING Contract

Materials

File 1: PJSIPLLPCompanyProfile... (142.6 KB)

Uploaded on 10-May-10 10:03 a.m. GMT

Creative brief

LET ME TELL YOU ABOUT US:

We are Teluu, a software company of four people, founded in Nov 2006. We
specialize in developing software components for internet phones. Our
product is called 'pjsip'.

Our motto: Communicate Everywhere

This is because our software can be used in many devices, not just
computers. Currently we are focusing on smartphones: Windows, Symbian,
iPhone, and in the future Android.

HERE IS WHAT WE NEED:

A company profile that consists of three parts:

Part 1: One line summary (10 words)
Part 2: Longer summary (50 words)
Part 3: Customer benefits (250 words)

This will be used in a printed one page format brochure. It will also be
translated to different languages, the first being Chinese/Mandarin.

For background material:
- Attached old company profile. We are still named PJSIP back then. Our name now is 'Teluu'
- website www.pjsip.org for PJSIP technical info
- website www.teluu.com which is not really finished
- ask me anything: perry@teluu.com


OUR TARGET AUDIENCE IS:

Almost always male, technical management level. Usually product managers up
to CTO/CEO. English may not be first language, in particular this project
will be viewed by Chinese companies. In the future may be used for other
regions so it may be viewed by Spanish, French, German, Scandinavian
languages, Japanese.


WE LIKE THESE EXAMPLES:

http://www.google.com/corporate/facts.html Google has a reputation of making things clear and simple.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

A professional, corporate tone, without any clever constructs or obscure
metaphors.