ennaallen has picked a winning tagline

For $200 they received 357 writing concepts from 95 writers!

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Dates

Starts:27-Jun-14 4:47 p.m. GMT

Ends:3-Jul-14 4:47 p.m. GMT

Awards

Award 1: $200, was awarded to Write2I...

Formats

, NON

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

Business Name

D Stressed Home

What does your company do?

The company makes unique, one of a kind products that are sold online and at high end gift shows. Products are generally made from vintage findings that are then upcycled into unique home and personal accessories, including ottomans, vanities and serving trays. These one of a kind creations combine the designers passion for antiquing with her love of design to create pieces that are unique, handcrafted, upscale/vintage, with a story and character because it's been repurposed.

Do you have an existing tagline or tagline(s) that you've previously used?

Don’t replace your furniture when you can reinvent it!
Transform your old pieces into new beautiful treasures.

What is your industry?

Retailing

Describe your audience

People who appreciate the value of vintage items. They know the work that goes into finding the pieces that are used in these creations. They want a piece with history and a story. The audience also knows that such vintage items are not cheap and, therefore, they are willing to pay for them. They are people who appreciate one of a kind and custom pieces and are looking for something very unique and different from what others carry or what other people will have in their homes.

What 3 things do you want your tagline to communicate to your audience?

1. All pieces are handcrafted and one of a kind – no two pieces are EVER the same.
2. All pieces are upcycled from vintage findings.
3. All pieces can be custom made to include items that have special meaning to a client, like a special frame or fabric for the tray, or an heirloom vintage piece to be used on a leather cuff.

List the taglines used by your top three competitors

There aren't any that exist

What character, tenor or spirit do you want to convey?

Transitional vintage feeling. An antique/old/vintage connection but also Upscale, unique, clean, crisp, and chic.

Are there any words or phrases you especially like or hate?

Like - inherited design, style reclaimed, vintage chic

List your favorite taglines

Like - inherited design, style reclaimed, vintage chic

Do you want to include additional info?

http://dstressedhome.com
Changed name of company is not an option.
Tag Line will be used on company logo (that will be designed once tag line is selected.) Keep that in mind as we do intend to use this line on all company promotional material.