Dates

Starts:24-Jan-14 5:24 p.m. GMT

Ends:31-Jan-14 5:24 p.m. GMT

Awards

Award 1: $200

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

File 1: GrandValley_logo.jpg (429.6 KB)

Uploaded on 24-Jan-14 5:19 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Grand Valley

What does your company do?

This is a small rural town located in Ontario Canada. The town has a population of approx. 1,500. The town used to be a farming town only but since has grown to be more with families moving to Grand Valley from larger towns and cities, living in the country and commuting to a larger town for work. The town is surrounded by agriculture and farming fields, and the one key aspect of the town is that the Grand River flows THROUGH the town. Literally, many houses are riverfront and the water is very near. This is a key differentiator and feature for the town which should somehow be reflected in the new tagline.

Do you have an existing tagline or tagline(s) that you've previously used?

The previous tagline was "Nature's Playground" which was fine because the area is very full of wildlife and greenery, but it does not reflect the town itself and what the town can potentially offer to families and small businesses looking to relocate here. It also does not bring in the River which is a big selling feature of the town.

What is your industry?

Government and Municipal

Describe your audience

The tagline will represent Grand Valley to the following groups:

- Existing residents
- Visitors
- Businesses looking to possibly relocate into the area
- Families looking to possibly relocate into the area

What 3 things do you want your tagline to communicate to your audience?

- The Grand River which is beautiful and flows through the town
- The beauty and tranquility of the surrounding agricultural land
- The neighbourly warmth and sense of community found in Grand Valley.

List the taglines used by your top three competitors

Orangeville: Historic Charm, Dynamic Future
Town of Minto: Where your family belongs

What character, tenor or spirit do you want to convey?

Beauty, warmth, tranquility, friendliness, closeness with nature/water, community, prosperity.

Are there any words or phrases you especially like or hate?

Like: 'river'

List your favorite taglines

None

Do you want to include additional info?

No.

Brief updates

25-Jan-14 12:22 p.m. GMT
At this stage, there have been a large number of entries that have used words that are not accurate, not relevant or just don't fit. I continue to see these words popping up in entry after entry. These words in 'tranquil' 'riverfront' 'prosperous' 'small town' etc. From now forward, any entries with these words I will be scoring as 'no thanks' as I just cannot keep typing the same feedback comments over and over again.

Many thanks to all for your lovely work.
3-Apr-14 6:25 a.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has not chosen a winner so we're going to close the project. Please know that we've made repeated attempts to contact them by phone and email but were unable to reach them.

Thanks so much for participating and see you around the site,

The cS crew
15-Apr-14 11:03 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer Buyers a money back guarantee, sometimes we have to make good on that promise.

Thanks so much for your efforts and creativity.

The cS crew