Dates

Starts:30-Nov-13 9:26 p.m. GMT

Ends:13-Dec-13 11:59 p.m. GMT

Awards

Award 1: $400

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

IntiSur Travel Company website: www.intisur.com

What does your company do?

We sell package tours to Peru and Machu Picchu to the US and European Market

Do you have an existing tagline or tagline(s) that you've previously used?

Not one that I wouldn´t be embarrassed to share

What is your industry?

Other

Describe your audience

• USA - Europe
• Mid to upper middle class
• 40 – 65
• Educated
• Adventurous and curious
• Mostly couples – Woman makes the final buying decision

What 3 things do you want your tagline to communicate to your audience?

1. Trust and Confidence - Long and far away journey to a developing country
2. Security - American Operator - The same person that plans your trip will be there to greet you on your arrival
3. Flexibility - We are a small boutique tour operator, yet competitive in our pricing

List the taglines used by your top three competitors

Peru Travel Now - Explore with the true Travel Specialists
Condor Travel - Discover our experiences in South America
Responsible Travel - Travel like a locas

What character, tenor or spirit do you want to convey?

Friendly - I am an American who plans and executes the tours, like having a friend or family member in country to help you plan and organize your trip and be there to make sure everything goes smoothly.

Are there any words or phrases you especially like or hate?

trust, friendly, confidence, Peru, Travel or tours

List your favorite taglines

just do it, haha

Do you want to include additional info?

I bought the company and the business license with the existing name, IntiSur, it means Southern Sun in Quechua and Spanish, but it is hard to pronounce and means nothing to our target audience. Changing the name would be difficult, time consuming and expensive so I hope to overcome it with the tag line. So the tag line needs to convey quickly what we, Peru Travel as well as confidence and trust.

To the winning designer I am offering a complete 3-5 day tour package in addition to the award. This is up to a $650 value that includes tours, hotels, entrance tickets and all trains and buses. All you have to do is pay for or use miles to get down here. I am hoping this extra will attract a great creative with an affinity for our product.

Brief updates

4-Dec-13 10:17 p.m. GMT
I am extending the date, because this week I have honestly not had adequate time to review the flood of entries I have received. I made a big timing error in launching two contests, one for the slogan and one for a facelift of my web site at the same time I am planning on going off the grid for 4 days on the Inca Trail. I will try to get most of them scored before I leave but I can´t promise. I will be off-line in the middle of the Andes from Friday through Monday, returning Tuesday. Thanks for your patience.
13-Feb-14 7:25 a.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has not chosen a winner so we're going to close the project. Please know that we've made repeated attempts to contact them by phone and email but were unable to reach them.

Thanks so much for participating and see you around the site,

The cS crew