trendex has picked a winning tagline

For $300 they received 458 writing concepts from 91 writers!

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Dates

Starts:30-Jul-13 7:04 p.m. GMT

Ends:5-Aug-13 7:04 p.m. GMT

Awards

Award 1: $300, was awarded to stevenr...

Formats

, NONE

Contract

Preview: crowdSPRING Contract

Materials

File 1: Trendee_Appstore_tag_l... (376.6 KB)

Uploaded on 30-Jul-13 6:58 p.m. GMT

Creative brief

Business Name

Trendee Europe Ltd

What does your company do?

Our company is a mobile app developer. Our current and only project is Trendee.

Do you have an existing tagline or tagline(s) that you've previously used?

no we dont

What is your industry?

Other

Describe your audience

16-35 urban smart phone user

What 3 things do you want your tagline to communicate to your audience?

1)Find out where your friends are going to be
2) Find out where your friends are right now
3)Share where you will be

List the taglines used by your top three competitors

Social planning made easy
Modern calendar
What where who and when

What character, tenor or spirit do you want to convey?

Coolness, trendy, in the know, young, hip

Are there any words or phrases you especially like or hate?

Avoid the words plan/planning and social as these describe too may other categories

List your favorite taglines

PLease see attached file for detailed brief

Do you want to include additional info?

PLease see attached file for detailed brief