efinancial has picked a winning tagline

For $1000 they received 1219 writing concepts from 109 writers!

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Dates

Starts: 16-Feb-13 12:48 a.m. GMT

Ends: 19-Mar-13 6:10 p.m. GMT

Awards

Award 1: $1000, was awarded to grecocr...

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We need a tagline for our new company. Slogan must be simple and convey to people the benefits of shopping for insurance through us. Please fill out NDA to get detailed description of what we do and what value we bring to our customers.

Update 26-Feb-13 GMT
Didnt find the right slogan yet.
Update 5-Mar-13 GMT
We would like to go in the direction of some how conveying that Vericity makes insurance fun.

So FUN is the new theme.

Please submit new creatives that match this theme. Thanks!
Update 6-Mar-13 GMT
Please provide more catchy, "hard to forget" slogans that subtly fit AT LEAST within one of these 2 "buckets"...

1) We make life insurance so easy its fun

2) Insurance. Get more for less.

Please dont use these examples verbatim or get too "stuck" in what we've written here. Your slogans ideally should be innovative, catchy and subtly convey one (or both) of the above messages when a person reads it for the first time.

Remember Kayak's slogan... "Search one and done".

Kayak's slogan subtly fits into both "buckets" listed above. Now how can YOU come up with the same for Efinancial? Good luck!! :-)