Dates

Starts:5-Sep-12 10:50 p.m. GMT

Ends:12-Sep-12 10:50 p.m. GMT

Awards

Award 1: $269

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Amro Music Store

What does your company do?

We are a musical instrument store--we rent and sell school band instruments and pianos (no guitars).
We need a short tagline to go below our name and logo--something that says rent an instrument and learn to play. Something like "Rent an instrument, discover your bliss."

Do you have an existing tagline or tagline(s) that you've previously used?

Rent an instrument, discover your bliss.
We want to promote the idea of renting a musical instrument to learn to play.

What is your industry?

Retailing

Describe your audience

Parents of school kids joining the school band.
Parents of children who are learning to play piano or might want to learn.
Adults who might want to learn to play an instrument.

What 3 things do you want your tagline to communicate to your audience?

Learning to play a musical instrument is fun.
Our company rents musical instruments.
Renting a musical instrument is an easy and inexpensive way to try playing.

List the taglines used by your top three competitors

Most of our competitors focus on selling musical instruments.
We want this tagline to focus on renting musical instruments.

What character, tenor or spirit do you want to convey?

Playing music is fun. Renting a musical instrument is not a major commitment or expense.

Are there any words or phrases you especially like or hate?

We don't sell or rent guitars. Our market is not pop music or rock bands, but rather school bands and piano.

List your favorite taglines

I can't think of any favorites. Nike's "Just Do It"?

Do you want to include additional info?

For a better idea of what our company does, see our website: www.amromusic.com

Thanks and good luck!

Brief updates

17-Sep-12 6:40 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer buyers a money back guarantee, sometimes we have to make good on that promise.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew