Dates

Starts:26-Jul-12 3:20 p.m. GMT

Ends:7-Aug-12 11:59 p.m. GMT

Awards

Award 1: $200

Formats

, , , , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

The NPD Group

What does your company do?

market research

Do you have an existing tagline or tagline(s) that you've previously used?

Migration Momentum. (F'10)
Migration Momentum Mobilizing for the Future. (F'11)
Momentum Now. (F'12)

What is your industry?

Other

Describe your audience

Internal only.

What 3 things do you want your tagline to communicate to your audience?

Each year we choose a theme for that fiscal. Previous years mentioned above. This year should build on that. This theme helps to reinforce the goals for the fiscal year. The goals this year are: maximizing our investment (in a newly released tool/service), global expansion, internal talent growth, organic revenue growth. We want to continue to move forward. We need to build on past success and on the foundation we've laid this past year.

List the taglines used by your top three competitors

n/a

What character, tenor or spirit do you want to convey?

Motivational, fun.

Are there any words or phrases you especially like or hate?

Alliteration works well, but isn't necessary.

List your favorite taglines

n/a

Do you want to include additional info?

One suggestion we came up with internally was: Launch Leverage Lead. We've recently launched a huge new offering and made a new, important partnership. We want to build on this, capitalize on it, and meet (or exceed) our goals.

Brief updates

31-Jul-12 2:23 p.m. GMT
More insight:
Also consider this, "what we do matters, we help clients get the right products in the right places at the right prices for the right people."
2-Aug-12 1:30 p.m. GMT
Another message to consider: "Our data matters."
6-Aug-12 12:37 p.m. GMT
We've just gotten new input and would like to have it considered.
6-Aug-12 12:38 p.m. GMT
Just got input that the concept of "transform" could be big for us. Some of the new keywords I just got are: transform, accelerate, proactive, work differently. Some of the ideas are: work smart, work better, work faster, collaborate, think smart be fast.

Only one extra day to incorporate these themes.
6-Aug-12 2:16 p.m. GMT
We also like accelerate and progress.
6-Aug-12 2:29 p.m. GMT
More words: evolution, progress, acceleration, accelerate, evolve, smarter, faster, better. All words must be positive, no negativity.

We need to build on what we've got, without the implication that radial change is needed (that would scare people or hinder morale).
8-Oct-12 10:25 a.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has not chosen a winner so we're going to close the project. Please know that we've made repeated attempts to contact them by phone and email but were unable to reach them.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew