alexgr has picked winning taglines

For $1100 they received 447 writing concepts from 98 writers!

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Dates

Starts: 2-Jul-12 3:35 p.m. GMT

Ends: 13-Jul-12 3:35 p.m. GMT

Awards

Award 1: $550, was awarded to Anthony...

Award 2: $550, was awarded to Bostonb...

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We’re an advertising, consulting and marketing firm that needs to update the way we talk about our brand. We need a tag line that exactly fits who we are and what we do for our clients.

Here’s the snapshot of this:

Our work for clients is not skin deep.
Since the beginning, we’ve taken a strategic, holistic approach to our clients’ work. We think about their business, not just their advertising. So we provide services that an ad agency traditionally has not done.

We look at a brand’s inside—and the outside—because an enduring brand is more than just skin deep. It needs strong bones.

While most agencies focus on a brand’s outbound tactics, we start with the inside. A brand that’s well understood and executed internally first is head and shoulders above its competitors because everyone in the organization is living and breathing the brand. They’re “drinking the Kool-Aid,” not just putting on a uniform or name badge and going to work.

That makes the outward marketing exponentially more effective because the brand is real and it’s actualized.

We analyze all the touch points of a brand—internal and external—so the brand essence permeates every touchpoint. We find the gaps and fix them.