- Dates
-
Starts:15-Mar-12 6:03 p.m. GMT
Ends:22-Mar-12 6:03 p.m. GMT
- Awards
-
Award 1: $200
- Formats
-
, , , NONE
- Contract
-
Preview: crowdSPRING Contract
- Materials
-
File 1: HBGroup.jpg (8.0 KB)
Uploaded on 15-Mar-12 5:51 p.m. GMT
Creative brief
The buyer added updates to the brief. Read them.Business Name
HB Group, Inc.
What does your company do?
Provide the ultimate audio visual experience for any kind of live event, ranging from a corporate meeting or a gala dinner to a outdoor concert or product launch.
Do you have an existing tagline or tagline(s) that you've previously used?
AV that's loud AND clear - don't like cause "loud" has bad connotations, AV is being replaced by "event technology" and they do so much more.
What is your industry?
Live Event Technology
Describe your audience
Event planners of all kinds: corporate meeting planners, party planners, production managers, concert producers, trade show coordinators.
Trail lawyers in need of recording and playback equipment for depositions and courtroom presentations.
Film and Broadcast producers, directors, videographers.
What 3 things do you want your tagline to communicate to your audience?
1. What HB Group does, especially to differentiate them from others with the same name (one is a marketing firm and another manufactures cooking oil in India) and HB Rentals (the other has oil rig accommodations - who knew?)
2. convey a sense of fun and sophistication.
3. that they are the best in their industry.
List the taglines used by your top three competitors
KP Events Group - A Business of Rave-Events
Big Wave Events - Award Winning Event Production & Decor
Pro Systems - Event Technology Solutions
What character, tenor or spirit do you want to convey?
Madison Avenue trendy, New England sturdy and Princeton smart.
Are there any words or phrases you especially like or hate?
Hate: specialist, unique
Like: event technology, flawless, audience
List your favorite taglines
Loreal - beacuse you're worth it
Got Milk?
Two Sauces BBQ - Catering for your Soul
Blueprint Studios - Your Creative voice visualized.
Upstage Video - Purveyors of Wow
Little Fish Studios Web Design - the perfect bait to bring you business
Do you want to include additional info?
please see web site at http://www.hbgroupinc.com
Brief updates
- 28-Mar-12 4:10 p.m. GMT
- Hi all,
We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer buyers a money back guarantee, sometimes we have to make good on that promise.
To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.
Thanks so much for participating and see you around the site,
The cS crew
