- Dates
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Starts:15-Mar-12 11:47 p.m. GMT
Ends:2-Apr-12 11:59 p.m. GMT
- Awards
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Award 1: $315
- Formats
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, NONE
- Contract
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Preview: crowdSPRING Contract
- Materials
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File 1: Logo_Reversed.jpg (72.6 KB)
Uploaded on 15-Mar-12 1:59 a.m. GMT
Creative brief
The buyer added updates to the brief. Read them.Business Name
Fast Box
What does your company do?
We do long distance portable self storage moving solutions.
We differ from the copmetition (pods, smartbox) because we offer guarranteed delivery/expedited timelines.
We also offer a "modular"; "choose what you need" style service as oppossed to just one price one option.
You can choose to pay less and be more flexible with your delivery time or bring your belongings to us or you can to choose to pay more for expedited service.
Also we offer weekly specials at greatly discounted prices when we have unused space on our trucks.
Do you have an existing tagline or tagline(s) that you've previously used?
Move in the box. think outside the box. fastbox
Expedited Moving solutions.
What is your industry?
Portable self storage, long distance moving, freight
Describe your audience
Unconventional.
We are not catering to the industry standard. They are way better at that.
We are looking for both ends of the spectrum.
A) We want the absolute lowest price and are willing to compromise and be flexible to get it.
B) We are willing to pay more to get expedited and guarrateed service.
Unlike most of the competition we really don't want to store your stuff.
We want to pick it up move it and deliver it as quickly as possible.
We want it out of our hands ASAP.
What 3 things do you want your tagline to communicate to your audience?
1. Fast - efficient - expedited
2. outside the box solutions
3. hip - cool - modern
List the taglines used by your top three competitors
1. The best moving and storage idea ever. - pods
2. Simple.Secure.Smart. - smart box
3. Storage at your door. - box-n-go
What character, tenor or spirit do you want to convey?
efficient - cool - original
serious and effective yet hip and fun = apple
Are there any words or phrases you especially like or hate?
hate = storage, slow, uncertain, i don't know
List your favorite taglines
1. Dont leave home with out it - AMEX
2. Have it your way - Burger King
3. Think outside the box - apple
4. When it absolutely, positively has to be overnight - fed-ex
5. There are somethings that money can't buy. for everything else theres master card.
6. Less is more - Mies van der rohe
Do you want to include additional info?
Nope
Brief updates
- 18-Mar-12 3:11 a.m. GMT
- Thanks to everyone participating.
Quick note.
When someone contacts us, for the most part they already are aware of the general concept of "portable storage moving".
The focus of the tagline should be to emphasize the difference between us and the competition. Not so much to describe general moving or portable self storage. - 28-Mar-12 12:49 a.m. GMT
- Im looking for more entries.
- 3-Jun-12 10:25 a.m. GMT
- Hi all,
We just wanted to let you know that the buyer in this project has not chosen a winner so we're going to close the project. Please know that we've made repeated attempts to contact them by phone and email but were unable to reach them.
To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.
Thanks so much for participating and see you around the site,
The cS crew
