Miss Simplicity Tagline
a tagline project by rehurel

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Miss Simplicity

What does your company do?

I am a Simplicity Specialist and I help women professionals and entrepreneurs find more simplicity in their lives. We connect them to tools, resources, insight, and information to help them find more time and space to do the things that are important to them.

Do you have an existing tagline or tagline(s) that you've previously used?

I have used: "live and work smarter"; "Connecting you to resources & insights that give you the capacity to exhale"; "helping you lighten your load"; "providing you with a sigh of relief"

What is your industry?

Professional services

Describe your audience

Women professionals and entrepreneurs who understand the value of their time

What 3 things do you want your tagline to communicate to your audience?

The most important thing that I want the tagline to communicate is the customer experience; that end feeling of "ahhhh". The feeling that they are no longer carrying the weight of the world on their shoulders.

List the taglines used by your top three competitors

maximum results, minimum time
a world of organizing solutions
a smarter way to work and live

What character, tenor or spirit do you want to convey?

Miss Simplicity is productive and efficient, but she is also fun and a little sassy. I don't want the tagline to be too "corporate", which is what all of my previous taglines and those listed above for my competitors feel like to me. I would like to convey the feeling they will have once they have tapped into our resources, that feeling of "ahhhh", or of exhaling. Happiness, peace, mixed with a little fun. I also want it to portray modern.

Are there any words or phrases you especially like or hate?

I like the word "exhale"; I'd stay away from anything too "corporate"

List your favorite taglines

Not sure I'd call these my favorite but here are a few that I like:

providing sanity
got milk
beauty outside. beast inside

Do you want to include additional info?

Nothing more that I can think of. Please visit my website at www.Miss-Simplicity for a copy of my logo, or my facebook profile at facebook.com/misssimplicity to see my graphic sidebar, just to give you a feel for the brand.