- denverdash has picked a winning tagline
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For $255 they received 307 writing concepts from 74 writers!
Over 34,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.
Find out more- Dates
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Starts:11-Oct-11 5:50 a.m. GMT
Ends:16-Oct-11 5:50 a.m. GMT
- Awards
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Award 1: $255, was awarded to ABAllen
- Formats
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NONE
- Contract
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Preview: crowdSPRING Contract
- Materials
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There are no materials for this project.
Creative brief
The buyer added updates to the brief. Read them.Business Name
What does your company do?
We allow people to purchase lottery tickets online and team up with others to form lottery pools, either by inviting friends to join a pool, or by having lottopotamus.com automatically add public members to a pool. We purchase tickets, scan them and distribute all winnings. All for free.
Do you have an existing tagline or tagline(s) that you've previously used?
A new way to play the lottery.
1. Order lottery tickets online,
2. Join others and invite your friends to increase your odds of winning.
3. Win and have fun!
What is your industry?
state-sponsored lotteries
Describe your audience
We are primarily targeting middle-class Americans who have frequent access to computers and are comfortable with social networking. They are over 18, with jobs and make typically between 20K-50k annual income.
What 3 things do you want your tagline to communicate to your audience?
1. You can order lottery tickets online
2. You can team up with others, including both inviting your friends and/or having others assigned to your pool
3. The site is fun, modern, and trustworthy.
4. It's free!
List the taglines used by your top three competitors
All cheesy and horrible except for maybe (1):
1. Buy lottery tickets online
2. Live to Play, Play to win.
3. Giving your dreams a WINNING chance
What character, tenor or spirit do you want to convey?
Modern, hip, fun. A very early preview of the site can be seen here: http://demo.moon9.org/lottopotamus/ (the 3 graphics and text there are obviously placeholders).
Are there any words or phrases you especially like or hate?
I would like to see "buy lottery tickets" or "play the lottery" somewhere for SEO purposes. Not silly, not cheesy, but fun and hip, but also obviously informative.
List your favorite taglines
See http://evernote.com. "Remember Everything" followed by three more detailed descriptions about what the site is about is exactly the kind of thing we are looking for.
Do you want to include additional info?
We need basically a hierarchical tagline consisting of 4 parts:
1. The top-level line that is short-and-sweet.
2-4. 3 more detailed versions (just like on the evernote.com page) that describe the various aspects of the site, these 3 blurbs should ideally convey all of the following concepts:
a. Play the lottery online
b. Play with others / Invite friends
c. Increase our chances of winning
d. Have more fun because it's social.
e. The service is free
Brief updates
- 11-Oct-11 1:53 p.m. GMT
- I forgot to mention in my brief. It's a bonus if you can get the concept of a "pool" in there somewhere. The whole idea of using a hippo logo was that hippos hang out in pools of water.
Thanks,
Denver. - 11-Oct-11 6:01 p.m. GMT
- I'm getting a lot of entries that are things like "swim in cash" or "Win the lottery". However, I'm hesitant to base the tagline around the concept that they are going to win a lot of money, because, in all honesty, they PROBABLY are not going to win a lot, and everyone knows it. They play not because they probably will win, but because there is a tiny snowball-in-hells-chance, and its cheap to play, and if they did win it would change their life. Our site lets them boost that snowball-in-hell chance up to a snowman-in-hell's chance. So I would rather emphasize that we are leveraging a group of people to help our odds rather than emphasizing that they are going to win a lot of money.
Thanks! - 15-Oct-11 5:40 a.m. GMT
- Thanks for the tremendous response. Sorry I haven't been able to give detailed comments on all entries.
We are kind of overwhelmed with "pool"-based responses. Some entries there have been received many times, like "Jump in the Pool". Unless you feel like you have a really unique pool-based entry it's probably been proposed already.
Another line that hasn't been explored much is the "social network" aspect of it. I'd love to see more entries around this aspect.
Thanks!
