MelKeeble has picked a winning tagline

For $200 they received 332 writing concepts from 98 writers!

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Dates

Starts:20-Jul-11 10:56 a.m. GMT

Ends:31-Jul-11 10:56 a.m. GMT

Awards

Award 1: $200, was awarded to rjillfink

Formats

NONE

Contract

Preview: crowdSPRING Contract

Materials

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Creative brief

Business Name

WA Blinds

What does your company do?

We supply and install window blinds to residential and commercial customers.

We are based in Western Australia.

We have an online store at www.wablinds.com.au

Do you have an existing tagline or tagline(s) that you've previously used?

Yes but its incredibly long;

Whether it's a whole house or just one window wablinds is the best way to ensure that perfect fit!

What is your industry?

Window Coverings - namely Blinds

Describe your audience

Residential customers - renovators and new home buyers.

Commercial customers - office fit outs, interior designers, real estate agents, and builders.

What 3 things do you want your tagline to communicate to your audience?

Succinctly explain our 'online blind business' in a nice, short catchy phrase.

The companies core proposition is;
# Value for money (cheap)
# Self-service (DIY - Do It Yourself)
# No need to wait (Buy Online)

List the taglines used by your top three competitors

Competitor sites and their taglines are;

www.abcblinds.com.au/ ABC Blinds & Awnings

www.vistablinds.com.au - Vista, Window Coverings

www.kresta.com.au - Kresta, Windows come ALIVE

www.decor2go.com.au - Decor2go, We're still cheaper

www.blindswarehouse.com.au - Leaders in Australian Window Furnishings since 2001

www.cheapa-blinds.com.au - Quality made affordable blinds

www.curtainworld.net.au/ - none
www.westral.com.au - none
www.theblindsgallery.com - none

What character, tenor or spirit do you want to convey?

Reliable
Professional
Good Quality
Modern Designs

Are there any words or phrases you especially like or hate?

Ideas so far;

The owner we are working with likes 'Blinded by the best' although he realises that this is very cheesy.

Other ideas at the moment are;
"Best Dressed Windows"
"Measuring up to expectations"
"Covering all...."

We are looking for a 'genius' idea though.

We invite you to think about how blind companies in your own country or neighborhood promote themselves and consider whether you could leverage taglines they use.

We are basically seeking ideas from across the globe!

And of course use your own creativity and inspire us with your own ideas.

List your favorite taglines

Holy Sheet - the name of an Australian Bed Lining company.

Do you want to include additional info?

All blind companies offer a free measure & quote service. This ensures the blinds fit first time and gives the sales rep an opportunity to assist the customer in ideas as to what will or won't work for their window coverings.

The tagline needs to work across residential, commercial and online customers.
The business breakdown would be about 20% online, 30% commercial and 50% residential.

The company trys to convey an image that is trendy and professional with a lower price point, whilst trying not to appear cheap.