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Help us develop a tagline for a global cause marketing program that focuses on improving the lives of kids. The program will transform the lives of 10 million kids over the course of 10 years, and will focus on the “whole child” by focusing on the five essentials every kid needs to thrive. We need your ideas for a tagline (program name in full brief) and what we can call these kid essentials. We hope you’ll participate!
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Hello, we got some feedback from our client today on the tagline. They asked us to focus on creating a tagline that speaks to Hope/Future/Inspiration, while also ensuring the consumer understands the program is about providing the five things kids need. They have asked us not to use language around hands. Here's some of our initial thoughts for you to build on:
Because every kid deserves to be a kid Because every kid deserves the best tomorrow A better future for all kids Today, Tomorrow, Forever
The brand is about magic and happy endings, stories and family, so please consider those elements as you brainstorm. We're hoping you can help us create a compelling tagline that communicates the brand's personality and gets every consumer and leader engaged in helping kids!
Keep the entries coming! Thanks to those who have participated so far.
We wanted to emphasize that we're looking for short, concise call to actions. All taglines must include the word kid and be actionable.
We've gotten some great entries, but aren't quite there yet and are extending this project to see if we can get some results that better align with our brief. Our goal is to have a short (no more than four words and "kids" should be one of the words) call-to-action that communicates the program's focus on kids. Please send us your ideas!