Starts:10-Oct-12 9:53 p.m. GMT
Ends:13-Oct-12 9:53 p.m. GMT
Award 1: $200
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Preview: crowdSPRING Contract
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Global Company Selling Protein-based Drinks and Snacks
We are a global FMCG company that sells and distributes a range of protein based drinks and snacks.
No existing tagline as these are new offers
Food and Beverage
Men and women aged 20-40, high income, well educated, who lead a healthy lifestyle. They are interested in eating healthier and understand that protein is an important part of their diet but they don't necessarily understand what protein does for them.
The tagline will be used on pack and in advertising. The product benefit/tagline needs to promote the benefit of our protein-enhanced drinks and snacks. The benefit could cover 3 distinct areas:
- A healthy and nourishing drink/snack that is high in protein to help you stay healthy
- A product that can help give you a strong, toned and defined body
- A product that helps nourish and fuel your muscles and body to perform better
We are looking for taglines that cover all 3 of these areas.
Healthy Sustained Energy
Supports Lean Muscle Definition
High Protein Nutrition
This is NOT targeted to hard core gym goers but to everyday active consumers looking to be healthy and stay in shape. The product will be sold in grocery and mass outlets. The tone should be credible but not take ourselves too seriously either. We can have fun with it.
Avoid being too generic. Be distinctive, be bold and think about what the tagline is communicating to the consumer that will compel them to buy the product.
Nothing to date
We would like to see a range of tonalities from more serious to tongue in cheek. We would also like to see ideas against the 3 ideas going from general good health to specific areas of muscle definition and refueling.
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