Starts: 7-May-12 8:43 p.m. GMT
Ends: 11-May-12 8:43 p.m. GMT
Award 1: $700
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We are a consortium of cities and districts within the nine-county Bay Area that discharge stormwater and wastewater into the San Francisco Bay-Delta Estuary, and we include coastal entities that discharge into the Pacific Ocean.
We need an iconic tag line for pollution prevention, one that will overarch a range of pollutant-specific campaigns that will play out over the coming decades. The mission of the brand is to become a cultural icon that establishes an identity and value for pollution prevention and that helps inspire behavior change to protect water quality as a way of life for Bay Area residents.
The consortium plans to use outreach strategies that will help embed the brand in the Bay Area’s collective psyche and culture.