Grind & Squeeze business card
a stationery project by Meridian

Creative brief

The buyer added updates to the brief. Read them.

Business Name

GRIND AND SQUEEZE COFFEE HOUSE & JUICE BAR

What do you do?

Grind and Squeeze is a progressive coffee house & juice bar located in a upscale neighborhood

What is the exact name you would like in your stationery?

Grind and Squeeze (business card)

You'll receive designs for biz cards, letterhead and envelopes.

DESIGNER TO SPECIFY for business card

A) Layout & font selection
B) Card stock selection (see NOTE below *)
C) COLOR of ink & card stock
D) Recommend printer to execute the design is preferred, but optional

*NOTE - G&S is open to unique & creative suggestions. For example, please see the attached fabric stamping

What is your industry?

Food and Beverage

Describe the target audience for your stationery

Can be anyone who loves coffee, wine and a healthy drink and would like a wonderful place to hang out as well as potential partners and business associates

What 3 things would you like to communicate to your audience through your stationery?

The biz card’s objective is to portray an earthy, organic and progressive approach BUT in a clean & orderly fashion… we DO NOT want the effort to come across contrived, or that we are trying too hard … BUT at the same time we do want to come across as clean, orderly and that we DO CARE… understanding there is a fine line that separates the two!!

What stationery styles do you like?

DELIVERABLES INCLUDE:

A) Personalized business card

B) Store business card, similar to the personalized business card, BUT WITHOUT the personal contact info, AND WITH a location bar code (see attached)

What colors do you want to see in your stationery?

We would like to see colors in line with our logo and concept

What colors do you NOT want to see in your stationery?

n/a

What adjectives should best describe your stationery?

Grind & Squeeze is looking to be unique & creative. In fact, our parent company is in the interior design industry, our overall goal is to somehow seamlessly connect the two …

Do you have additional info or links you want to share?

Attached are several examples we feel are good starting point