Logan Brown Investment Real Estate Logo and Stationery
a stationery project by LoganBrown

Creative brief

Business Name

Logan Brown Investment Real Estate LLC

What do you do?

I am a commercial real estate broker in Houston Texas who has recently left one of the 3 largest US commercial real estate brokers and started my own firm. My primary business is the sale of 3 to 15 story office buildings in Houston. I also sell land, apartments, industrial office/service developments and hotels. I have been in the business 30+ years and have a very strong reputation in Houston for my work.

What is the exact name you would like in your stationery?

Logan Brown Investment Real Estate LLC

You'll receive designs for biz cards, letterhead and envelopes.

To be used for Web, Stationery, Envelopes, Business Cards, and printing on T shirts

What is your industry?

Commercial Real Estate Brokerage - Primarily the sale of 3-15 story office buildings

Describe the target audience for your stationery

The primary buyers for these properties are insurance companies for their portfolios, real estate investment trusts and wealthy families. These properties range in value from $2-$15 million. The buyers are seasoned professionals who buy, sell, develop and syndicate real estate for a living. I provide the following services: Private Acquisitions/Dispositions; Tenant Representation; Stealth Services.

What 3 things would you like to communicate to your audience through your stationery?

Forward thinking, Modern but not Mod, Dependable, Trustworthy, Thorough, Precise, Sophisticated, Knowledgeable, Market Savvy, Ingenious, Creative, Speedy, Old School Values, Logo should "crackle with energy"
My motto on cards: "Focused Market Intelligence"
Overall impactand conclusion from someone seeing the stationery: This is a highly competent professional who will handly my requirements in a speedy, thorough and businesslike manner whom I can trust implicitly and who has deep market knowledge, connections and reputation.

What stationery styles do you like?

I don't know, but I also need the following recommendation: Recommendation for a Microsoft Word standard fonts and point sizes (for use in letters) which compliment the logo and print type on the business cards. Font should harmonize and compliment the logo and vice versa. Suggested font and print size should be easily readable by someone with deteriorating sight, since most people with enough money to buy office buildings are 50+

What colors do you want to see in your stationery?

Strong primary colors - I like Dark Blue, Red, Strong Yellow, Orange, Green if it is strong and vibrant, Black
Please note the logo should be in strong high contrast colors (to be printed on white card stock and stationery) and copy cleanly, neatly and legibly to black and white on a copy machine or fax machine. See Google Logo

What colors do you NOT want to see in your stationery?

Pale colors - pale yellow, pale sickly green, colors that do not copy well

What adjectives should best describe your stationery?

Professional, Arresting, Modern but not Mod . See above answer in "What 3 Things"
for fuller explanation

Do you have additional info or links you want to share?

I have included .pdf file of copies of shapes I have from another web site. My personal idea is that included somehow in the company name (Logan Brown Investment Real Estate LLC) is the crosshairs of a gunsight the upper right quadrant (or perhaps one entire right half of the sight) is a graph with a zig/zag line with an arrow on the end pointing up. This is meant to convey precision, rising investment yield, focus on the clients’ objectives, etc. I am by no means sold on this idea and am completely open to any others which convey the information in the list above.