Coach Sidney basic identity package
a stationery project by coachsidney

Creative brief

Business Name

Coach Sidney

What do you do?

Business coaching and consulting: I help others unblock their ability to successfully communicate and engage, to develop business, and to grow meaningful human relationships.

What is the exact name you would like in your stationery?

Sidney Mendelson

You'll receive designs for biz cards, letterhead and envelopes.

okay

What is your industry?

Business Coaching & Consulting

Describe the target audience for your stationery

Business leaders, owners and executives.

What 3 things would you like to communicate to your audience through your stationery?

Warm and friendly, sophisticated.

What stationery styles do you like?

Simple, sophisticated.

What colors do you want to see in your stationery?

Anything that complements my logo. Please keep it simple.

What colors do you NOT want to see in your stationery?

Should be a very simple color palette.

What adjectives should best describe your stationery?

Clean, sophisticated, warm and friendly.

Do you have additional info or links you want to share?

http://www.coachsidney.com - Please note that the design of my blog will become more sophisticated over time, and should not be considered as a design goal or standard for this project. I refer you to this primarily for its content, which may give you further insight into who I am. Thanks.

I am including our primary logo, along with an "abbreviated" version that might work in the capacity of a watermark. Am leaving this to the designer to determine if there is an appropriate use of it.