Company Business Card redesign
a stationery project by TheSimplGroup

Creative brief

The buyer added updates to the brief. Read them.

Business Name

The Simpl Group

What do you do?

With over 20 years in the IT software industry Simpl has an impressive record in software development, integration solutions, Information exchanges, service delivery and support. Being one of New Zealand leading Software Solutions company in healthcare, Simpl's IT solutions and services make a real and positive difference to you, your customers and everyone you work with while at the same time enhancing peoples lives.

In all business sectors, Simpl offers effective solutions that can be delivered via multiple providers locally, nationally and internationally and create Simpl solutions to complex business problems for organisations that need to work seamlessly both internally and externally. Simpl also offers a wide range of specialist managed IT services that will enhance the lives of your staff and customers; enabling everyone to focus on what they do best. Large scale in its delivery, Simpl remains true to its values as a people company that delivers more than it promises.

What is the exact name you would like in your stationery?

Must use Simpl not Simple

You'll receive designs for biz cards, letterhead and envelopes.

Just mainly interested in Business card designs but if you provide letterhead then they need to flow seamlessly

What is your industry?

Software Development and design

Describe the target audience for your stationery

Stationary will be handed out to Healthcare, large corporate companies, government officials... We have a card already designed but are wanting something fresh clean and simple that reflects us

What 3 things would you like to communicate to your audience through your stationery?

Simple, effective, leading Software developers

What stationery styles do you like?

Im open to new ideas

What colors do you want to see in your stationery?

Must have company colour (61,24,100,6) (112,147,2)
Id prefer not to use 100% black as i think it is to harsh.

What colors do you NOT want to see in your stationery?

Keep colours limited to maybe 3 max.... no bright colours, just subtle

What adjectives should best describe your stationery?

Keep it simpl and clean but provide the key details.

Do you have additional info or links you want to share?

Simpl logo can either be white or Green
Business card design must be 90mm x 55mm landscape... but am open to ideas in portrait