Stationery for Financial Services Firm (logo already exists - just need good corporate ID treatment)
a stationery project by ChrisVenn

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Trimaran Financial Limited

What do you do?

Trimaran provides very high-end wealth planning services to affluent business owners. It's focused largely on planning for family legacy.

What is the exact name you would like in your stationery?

Trimaran Financial Limited

You'll receive designs for biz cards, letterhead and envelopes.

We're actually looking for a few other easy items. The items we'll need for the corporate ID package are:

Business Card
Letterhead - page 1 version and a page 2 version
#10 Envelope
Shipping Label 15cm x 10cm
Notepad 21.5cm x 14cm
Notecard and envelope
Document Folder - all blue with reverse white logo

What is your industry?

Financial Services

Describe the target audience for your stationery

The Niche Market for Trimaran Financial is:
Self-made immigrant families around Ottawa that own large trades businesses with family in the business.

Characteristics of the niche include:
⁃ Business owner
⁃ Likely to get dirty at their business - trades
⁃ > 50 employees
⁃ Income $250-400k
⁃ Live outside of Ottawa
⁃ Married with 2 or more children
⁃ Heavy focus on family
⁃ They own commercial real estate
⁃ Likely have children in the business
⁃ Parents were immigrants
⁃ About 50 years old
⁃ Came by way of referral

What 3 things would you like to communicate to your audience through your stationery?

Directness, compassion/understanding, clarity

What stationery styles do you like?

I don't want to limit you here, but please stay away from watermarks.

What colors do you want to see in your stationery?

The colour's we're looking for are 1a9cf2 and 1a3af2. We're open to others but these are the ones in our logo.

What colors do you NOT want to see in your stationery?

Please keep it in the colour palette of the two colour codes provided.

What adjectives should best describe your stationery?

Crisp and reliable.

Do you have additional info or links you want to share?

It's important to understand that the stationery is not the content, it will contain the content. It needs to be really clean and professional without taking away from the important information it will contain.