Business Card design for Yoga Instructor and her business - b creative!
a stationery project by AfterglowMarketing

Creative brief

Business Name

dawnbyoga

What do you do?

Dawn B is a yoga instructor. The foundation of her teachings are grounded in jivamukti yoga however she adds her own funk and spin to her practice. Her playlists are out of control and has a huge following as a result of her style and the music she plays in her classes. She teaches classes as well as privates and pre-natal yoga. She's also involved in developing various events to promote yoga (workshops, conferences) as well as kirtan (call and response chanting)

What is the exact name you would like in your stationery?

dawnbyoga (logo) and contact info on the front and the following on the back (stacked, left adjusted, horizontal - get creative) - b now b inspired b love b bhakti b yoga

You'll receive designs for biz cards, letterhead and envelopes.

Business Cards are important and if you are interested in presenting an option for logo, please do so. We are open to options. Please note: we are also considering developing a website and flyer templates for workshops and events. Ideally if we like the design, we would like to continue working with the designer to develop her overall communication approach. So get creative and if we like your design, we will work with you on a 1 on 1 basis.

What is your industry?

Yoga

Describe the target audience for your stationery

And and all... Professionals, millionaires to yogis.

What 3 things would you like to communicate to your audience through your stationery?

Simple, Funky, Fun.

What stationery styles do you like?

All Saints (clothing brand) and Osklen.

What colors do you want to see in your stationery?

Dawn is a surfer. She is inspired by the ocean and sunsets. Her logo is in the gradient of a sunset. She likes oranges and purples. See attached examples for inspirations.

She also has a bit of an edge to her, she loves the brand ALL SAINTS. They are a rocker, edgy clothing brand. She draws inspiration from them.

What colors do you NOT want to see in your stationery?

Blacks and grays.

What adjectives should best describe your stationery?

Funky

Do you have additional info or links you want to share?

Check out Dawn at dawnbyoga.com
This is a very basic site right now but it is in development once we award this project.

Also, the entire communication strategy for her is playing off of the b in dawnb. So everything we communicate will be using this b 'something' language. Success for this project is truly measure in how creative you can get on the back of the card with the b sayings (b now b inspired b love b bhakti b yoga). These are the pillars of her offering and her business.

Attached is her logo, some trunks (yes swim trunks, she's a surfer) to give you an idea of things that inspire her and she likes the color gradient and also, a version of a business card that was presented to her that she liked but it's not quite there. Please feel free to play with these and provide options that are out there. Something simple and also something with an edge. She's very versatile so that's where we need to get creative to satisfy her style.

Thanks and I look forward to seeing the creative!