Stationery Project for Agency
a stationery project by nclarke

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Clarke & Company Benefits LLC

What do you do?

We are an employee benefits (group health, group dental, group life & disability) insurance agency in South Carolina that concentrates on companies with employee base of between 50 and 1000 employees. We have been in business for over 12 years and have a very good reputation for working hard for our clients and competing with larger agencies. We have a young aggressive staff and are forward thinking in the way we do business. We innovate with new product, technologies, and communication materials and can move quicker than our competition. We deliver more than just quoting insurance, and have a large array of value added services we provide our clients. Our image is one that is medium sized, not mom and pop but not huge (AON), that is boutique in nature in that we can deliver solutions and give employers more time and hand holding than a larger agency. Our website is www.clarkebenefits.com which we are redesigning. We advocate wellness into our clients and have a focus on containing costs in our clients by helping their companies employees get healthier and promote a healthier lifestyle.

What is the exact name you would like in your stationery?

Clarke & Company Benefits LLC

You'll receive designs for biz cards, letterhead and envelopes.

I have attached our current stationary. We also have a brochure folder, note cards, binder covers.

What is your industry?

Insurance-Employee Benefits

Describe the target audience for your stationery

We are looking for human resource professionals, owners of companies, managers, corporate decision makers, and cfo's.

What 3 things would you like to communicate to your audience through your stationery?

That we are progressive, think outside the box, and are young, bright,and energetic. We do not want a stodgy insurance agency look. We work with technology, are big into corporate wellness and work hard for our clients.

What stationery styles do you like?

Open to change.

What colors do you want to see in your stationery?

Colors that work with our new logo that is attached to this project. Our pantone color for the dark blue in our logo is Pantone 534 C- 100% and the lighter blue is Pantone 542 C- 100%.

What colors do you NOT want to see in your stationery?

N/A

What adjectives should best describe your stationery?

Forward looking, clean, crisp,professional, up to date.

Do you have additional info or links you want to share?

n/a