sobreelas has picked a winning small website (uncoded) design

For $1200 they received 50 design concepts from 6 designers!

  • Award 1
    Dropdown 01 by banzufm

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:15-Apr-13 3:27 a.m. GMT

Ends:29-Apr-13 11:59 p.m. GMT

Awards

Award 1: $1200, was awarded to banzufm

Formats

JPG, Layered PSD

Contract

Preview: crowdSPRING Contract

Materials
Download all materials

or you can download one by one below:

File 1: sobre_elas.zip (737.6 KB)

Uploaded on 15-Apr-13 3:21 a.m. GMT

File 2: MENU-EXAMPLE.jpg (152.8 KB)

Uploaded on 20-Apr-13 9:52 p.m. GMT

File 3: logo-final.psd (118.7 KB)

Uploaded on 28-Apr-13 5:03 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Sobre Elas

What do you do?

Sobre Elas is a portal with health, beauty and well-being content for women. All the content is produced by doctors with different areas of expertise, ranging from gynecology, nutrition, cardiovascular health etc. Articles will range from detailed descriptions of different diseases (and treatments) to explanatory articles with more general health and lifestyle content. The portal is aimed at females in Brazil with a higher socio-economic status.

Do you have a desired website screen size?

1024 x 768
Note: The template we have chosen uses a responsive layout in order to adapt the page for smaller resolutions
http://demo.wpbandit.com/newsroom/

How many pages (maximum of 4) do you need designed?

3 - Home page - Category Page - Article Page

What is your industry?

Publishing and Media

Describe the target audience for your website design

Brazilian Females
High socio-economic class
The websites content will be organized according in the following age groups:
Adolescents , Adults, Elderly

What 3 things would you like to communicate to your audience through your website design

Trust
Make women feel comfortable
Make women feel safe

How is your company different from your competitors?

Most competitors have a cut and dry approach at providing content. We want to create an environment that resembles a personal blog in the sense that the website seems more personal and inviting.
Content will be produced by doctors rather than journalists. These doctors are specialized in a wide range of fields.
Competitor’s websites look rather old and stale, and don’t have a very innovative designs.

Competitors:
http://www.minhavida.com.br/
http://www.gineco.com.br/#
http://mdemulher.abril.com.br/

What website design styles do you like?

Design should use the following website structure:
http://demo.wpbandit.com/newsroom/
Styles we like:
http://www.net-a-porter.com/
http://www.dojeitoh.com.br/
http://www.constancezahn.com/
http://www.webmd.com/
http://dailyfriday.com.br/

What colors do you want to see in your website design?

White
351330
424254
5E8C6A
E8CAA4
CC2A41
See:
(note one of the colors was changed to 5E8C6A)
http://www.colourlovers.com/palette/379413/you_...

What colors do you NOT want to see in your website design?

Black (except for text)
Blood red
yellow

What adjectives should best describe your website design?

Elegant
Accepting
Trustworthy
Specialized

What content must be included in the website design?

Images with text (on the front page) should use the following font combination
http://ifontyou.com/combos/25
the content can be copied from the following website
http://women.webmd.com/

The top menu should be (translations are enclosed in brackets, but please use the Portuguese text):

Saúde da mulher (Woman’s Health)
Bem estar (Well Being)
Alimentação (Nutrition)
Gravidez (Pregnancy)
Papo com Especialista (Talk with a specialist)

The second menu should be:
Adolescência (adolescence)
Fase Adulta (Adulthood)
Menopausa (Menopause)

Do you have additional requirements or links you want to share?

Please see enclosed zip archive

Brief updates

20-Apr-13 9:52 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
20-Apr-13 9:55 p.m. GMT
Greetings! we have been having a little bit of trouble in finding an adequate menu for the site, so we sent an example we worked on that was of our liking.

the design is based on the menu on this website

http://www.dior.com/beauty/bra/pt/parfum/xfragr...

the main idea is be able to incorporate an element of "class" to the website, since it is aimed primarily at a higher socio economic group of women.

feel free to use the design example we sent (menu-example.jpg) or make your own changes.

cheers
22-Apr-13 2:12 p.m. GMT
Greetings! We are extending the project deadline in order to give more time for designers to provide the final touches on the homepage and to be able to provide the category and article pages.

cheers
28-Apr-13 5:03 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.