creokitchen has picked a winning small website (uncoded) design

For $800 they received 51 design concepts from 15 designers!

  • Award 1
    My next by icecream

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:10-Apr-13 8:42 p.m. GMT

Ends:23-Apr-13 8:42 p.m. GMT

Awards

Award 1: $800, was awarded to icecream

Formats

JPG, Layered PSD

Contract

Preview: crowdSPRING Contract

Materials

File 1: Creo_for_Crowd_Spring.... (3.6 MB)

Uploaded on 10-Apr-13 8:31 p.m. GMT

Creative brief

Business Name

Creo

What do you do?

Our mission is to deliver a home cooking
experience that is exciting, exploratory,
creative and self-expressive. By creating
high quality, visually stunning and
affordable cookware products we enable
the home chef to make cuisine an integral
part of their lifestyle.

The Creo Brand:

Creo has a Latin origin that means, “I
create.” It expresses the originality and
creativity of home chefs who have their own
distinct tastes. They are cultivating their
passion for cooking on their own terms – not
by following a celebrity’s recommendation
or by merely buying the most expensive
products or those the professionals use.
They are avid and enthusiastic artists,
treating their kitchens as their studios for
self-expression.
As a name, Creo is meant to be both classic
and contemporary, crisp and to the point.
It intentionally alludes to the word create
and sounds like a verb – a call-to-action for
culinary self-expression.

See brand guidelines attachment for more detail and inspriation

Do you have a desired website screen size?

1024 x 768

How many pages (maximum of 4) do you need designed?

For the initial deadline,1 page, the homepage. We may request up to 3 additional which will have a later deadline

What is your industry?

Retailing

Describe the target audience for your website design

The home chef, cooking connoisseurs, people that are inspired by individual expression. People driven by form, function and materials. People who appreciate value that is defined by high quality at a good price.

See the brand guidelines attachment for more detail and inspiration.

What 3 things would you like to communicate to your audience through your website design


1. CREATIVITY:
Creo is about creating something new.
Whether it’s a new recipe, a new cooking
technique or ingredient or bringing friends
together at home for a great meal, Creo lets
you create.

2. SELF-EXPRESSION:
Choosing Creo is a statement. It says food is
essential to my lifestyle. It’s a way to learn,
explore, socialize and indulge. From inviting
friends and family to share an experience
to displaying the beautiful product in the
kitchen, Creo allows you to say something
about yourself.

3. VALUE:
Value = high quality at a reasonable price.
When you buy Creo you’re making a smart
decision: one that’s driven by form, function
and materials, not a celebrity endorsement
or a cultural legacy.

See brand guidelines attachment for more detail and inspiration

How is your company different from your competitors?

Our mission is to deliver a home cooking
experience that is exciting, exploratory,
creative and self-expressive. By creating
high quality, visually stunning and
affordable cookware products we enable
the home chef to make cuisine an integral
part of their lifestyle.

The Creo Brand:

Creo has a Latin origin that means, “I
create.” It expresses the originality and
creativity of home chefs who have their own
distinct tastes. They are cultivating their
passion for cooking on their own terms – not
by following a celebrity’s recommendation
or by merely buying the most expensive
products or those the professionals use.
They are avid and enthusiastic artists,
treating their kitchens as their studios for
self-expression.
As a name, Creo is meant to be both classic
and contemporary, crisp and to the point.
It intentionally alludes to the word create
and sounds like a verb – a call-to-action for
culinary self-expression.

What website design styles do you like?

1. IMAGRY:
Along with the other elements of our identity
system, imagery will help communicate the ideas
behind our brand.
2. FUN, COLORFUL, and ACTIVE:
It is important to be selective when using imagery and
use it in a way that enhances communication, not
simply as decoration. When selecting imagery,
keep in mind our brand attributes: fun, social,
enthusiastic, confident and personal.
3. GENUINE-AUTHENTIC, NOT STAGED:
capturing a moment in someone’s life in an active,
editorial style.

Examples:
crateandbarrel.com, westelm.com

See brand guidelines attachment for more detail and inspiration

What colors do you want to see in your website design?

Primary color: sky blue (pantone color 7709C)
Secondary colors: chocolate (panton color 4625U), caramel (pantone 139U), raspberry (pantone 484U), grey/blue (pantone 5545U), eggplant (pantone 7428U)

See brand color attachment for details

What colors do you NOT want to see in your website design?

Minimize off brand colors for logo and typography.

See brand guideline attachment for details.

What adjectives should best describe your website design?

Fun, social, enthusiastic, confident, personal

See brand guidelines attachment for more detail

What content must be included in the website design?

logo, mission, what we do (see above), imagry, contact information, links to potential additional pages: about, products, contact, news

Do you have additional requirements or links you want to share?

Nope, thanks!