Society of American Small Business Accountants website
a small website (uncoded) project by liquifusion

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Society of American Small Business Accountants

What do you do?

Help accountants service small business clients profitably.

Do you have a desired website screen size?

We are primarily designing for web browsers at 1024x768 but we would like it to be responsive to display well on smaller devices (phones and tablets)

How many pages (maximum of 4) do you need designed?

4

What is your industry?

Consulting and Professional Services

Describe the target audience for your website design

Accountants with an existing practice. This could include CPAs, PAs, and EAs.

What 3 things would you like to communicate to your audience through your website design

1) We're looking for like-minded accountants with a passion to help small business owners succeed financially. Our goal is to do for small businesses Accounting &Taxes what others have done in their respective markets: H&R Block to middle America tax returns, ADP & Paychex to business payroll, Century 21 to Real Estate, McDonald to fast foods.

2) Our mission is to share with Accountants our tools, systems, and experience to help them succeed in the small business accounting and tax market The time has come for someone to capture the small business accounting and tax market – Why not us…We want to revolutionize Accounting & Tax services to the small business owner.

3) We know its lonely out there. Be part of a Society with like-minded accountants that will change the way you service small business. We are focused on helping the accountants grow and prosper in the small business accounting and tax market

How is your company different from your competitors?

No one has our goals and mission except for Franchisors and we differ because we have no franchisee fee or high entry costs, no royalties, no long term contracts, and no name change. For over 20 years we have focused on ‘truly’ small businesses and have all the necessary tools and systems that have been battle tested. AICPA defines small business as those under $20,000,000. Because of our low entry and ongoing costs we are positioning ourselves for explosive growth over the next 4 to 5 years. Other groups have a system, but NO one has the tools to make the systems truly turn key. What do I mean when I say tools? A special write up system that helps you reduce the client fees yet you make a bigger profit. Our web based LMS ( Lead Management System) that help you maintain control of you marketing efforts. Battle tested presentation scripts, E-books, and marketing materials. One of a kind GPS system that automates the Accountant’s client mileage log.

What website design styles do you like?

corporate

What colors do you want to see in your website design?

red, white, blue - see logo attached

What colors do you NOT want to see in your website design?

all colors are fine - but they should be consistent with logo

What adjectives should best describe your website design?

simple, professional, corporate

What content must be included in the website design?

existing logo

Do you have additional requirements or links you want to share?

We need the following 4 pages: 1) home page, 2) service explanation page, 3) About Us, 4) Sales page with opt-in form