WrenchRags Website
a small website (uncoded) project by NuTexConcepts

Creative brief

The buyer added updates to the brief. Read them.

Business Name

WrenchRags

What do you do?

Wrench RagsTM are durable, multipurpose rags specifically designed for the toughest shop jobs.

Do you have a desired website screen size?

1024 x 768

How many pages (maximum of 4) do you need designed?

4

What is your industry?

Other

Describe the target audience for your website design

Autobody shops, race car teams, the guys working with oil, grease, solvents... who need a durable, clean rag to geth the job done and throw away.

Ideal for:
·Automotive jobs involving grease and oil
·Difficult industrial cleaning applications
·General purpose wiping around the shop or garage
·Messy home improvement projects around the house
·Wiping your hands and cleaning up spills

What 3 things would you like to communicate to your audience through your website design

Superior Absorption with oils and solvents
Stong, durable, industrial stregnth
Soft, will not scratch sensitive surfaces

How is your company different from your competitors?

For winners by winners... we actually use the rags every day.

What website design styles do you like?

Here are a few sites we like but we are definitely open to seeing all styles!

http://www.ernesthemingwaycollection.com/
http://hangardoor.com/
http://www.bluemoonduelingpianobar.com/
http://wearedolly.fr/
http://www.danogborn.com/
http://paidtoexist.com/

What colors do you want to see in your website design?

Red, Blue, Black, Grey and White

What colors do you NOT want to see in your website design?

Pink, purple, or any colors that would not be perceived as "tough" and "strong"

What adjectives should best describe your website design?

Professional, Clean, Simple, Masculine

What content must be included in the website design?

Here is a link to our current site. We are looking for a much more professional looking site but the content should/will be similar. http://www.wrenchrags.com/

Do you have additional requirements or links you want to share?

Would like to make sure that racing is incorporated in some way. We don't want it to be all about racing but some racing images (think checkered flag, race track, automotive work, mechanics, motors, grease, etc.) should be included.