What2Do Website Design for a grad school project--NEED SPEED and CLEAN DESIGN! :-)
a small website (uncoded) project by JessicaWhite

Creative brief

The buyer added updates to the brief. Read them.

Business Name

What2Do

What do you do?

This design is for a demo that will be used in a graduate school project--therefore, once the design is selected, WE NEED FAST TURNAROUND. The What2Do website helps people figure out what to do in Washington, DC, Maryland and Virginia. It is an event planner for 2 or more people, and can take into account a user's preferences (e.g. "I like Italian food" or "I like jazz music"). It allows a user to make one of three choices from the home page, and then it gets more complicated from there. It aggregates data from multiple other websites and allows users to add things (restaurant reservations, concert tickets, transportation) to a shopping cart.

Do you have a desired website screen size?

This site should be designed for 1024 x 768.

How many pages (maximum of 4) do you need designed?

4 pages: (1) Home page, (2) "Enter your preferences" page, (3) Results page, (4) Checkout page. The details for each page are in the attached document.

What is your industry?

Entertainment and Sports

Describe the target audience for your website design

We are targeting user's between the ages of 17 and 65, who are looking for things to do in Washington, DC, Maryland and Virginia, USA. This could be a married couple, a couple who is dating, a group of friends, or a parent who is looking for something to do with their children.

What 3 things would you like to communicate to your audience through your website design

(1) If you use this site, you will have a great time.
(2) What2Do is the only place you need to go to plan a good time in the District, Maryland and Virginia.
(3) You can create a profile and enter your preferences, and the site will suggest things that you will like.

How is your company different from your competitors?

We don't really have any competitors--there is no one else who is trying to do what we are doing.

What website design styles do you like?

Apple.com
The Dell.com website--the ability to customize a computer is a nice example of a good interface to accommodate a lot of different choices
The "Plan Builder" is the perfect example of the tabbed interface that we want on our "Preferences" page: http://weplanit.com/members/you-plan-it/plan-bu.... A screenshot of the tabbed interface that we like is in our attached design document.

What colors do you want to see in your website design?

The logo is already designed (see attached files) and the color scheme has been selected.

Blue: 46C1BE
Red/Orange: E95836
Green: 6EC061
Yellow: D9CF70
Purple: C7769F

What colors do you NOT want to see in your website design?

n/a

What adjectives should best describe your website design?

Clean
Simple
Easy to read
Fun
Intuitive

What content must be included in the website design?

Please see attached design document

Do you have additional requirements or links you want to share?

Please see attached design document. Once we select your design, the turnaround time for the final files must be VERY FAST. We need the completed files 3-5 days after the design is selected.