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Time for a new design for a professional services firm. We want something clean, easy to look at, and a bit edgy.
I've added a zip file with some of the photos used in the wireframes. Note that these are FPO.
Hi Creatives! So far the entries have been very close to the look and feel of the wireframes. That's not necessarily what we're looking for.
The wireframes are meant to show what content will be on each page; it's up to you (and the design) to figure out the best place to put the content.
Ultimately, we won't choose a design that looks almost identical to the wireframe - we want to see some creativity and some degree of edginess.
I'm counting on y'all - have some fun!
I've added four files that include the text of: - the home page - the footer - the services detail page - the "our team" landing page.
I should have thought of this earlier! These files should make it easier for you to use our text, as opposed to having to re-type them.
Some updates which might help.
Please do not use an apple-style top nav. I do like that style, but it's getting WAY over-used, and two of our competitors are using that same style. We don't want to look like them.
As far as logo treatment goes: - do not put the American Appraisal logo as a watermark behind text - do not put anything whatsoever on top of the logo - do not use the triangle of the logo, by itself, as an icon. The logo guidelines require the name "American Appraisal" to always be used with the triangle.
Getting closer, but need more time to get international feedback from stakeholders. It's hard to coordinate with so many vacations! Sorry about the delay! Fred