The audience is golf devotees. They play themselves on weekends and follow the major tours on TV. They know the big names. They are skewed male with higher than average incomes. They probably have a higher than average education and see golf as a pastime.
How do you intend to use this script?
We hope to create a viral video that will be exposed through YouTube.
What 3 things would you like to communicate through this script to your audience?
There is a major golf tour in Canada and these guys are good.
Do you have a title for this script?
Do you have a thesis or conclusion that must be reached?
There is a major golf tour in Canada that features some world-class talent which is worth watching.
List specific information that must be included
What character, tenor or spirit do you want to convey?
What is your required length in words or pages for this script?
30 - 60 seconds
Do you want to include additional info?
We're looking for surprising, funny ideas that can be shot in a raw, backyard kind of way. Nothing that relies on special effects or expensive production values. The humour should not be collegiate. And please avoid featuring any kind of trick shots that can be found online -- there are many.
By kimsangyoon on 28-Mar-11 7:01 p.m.GMT
Early entries are feeling like commercials. We're looking for something that doesn't seem like a finished commercial. Instead, we're looking for a script that seems unscripted. While the piece should be golf-related, we don't necessarily want to super a message.
Also, due to low production issues (and possible lack of real talent) it might be best to have minimal dialogue -- relying instead on physical humour to effect an unpredictable outcome. In terms of humour (not production costs or commercial feel) the old Fox NHL campaign is good direction. Particularly the third execution in this series: