crowdSPRING

Creative brief

LET ME TELL YOU ABOUT US:

We're an established logistics company that matches businesses with different transportation companies and gets them discounts on their shipping...overnight packages, palletized freight, or international shipments.

We bought the domain name, shippingdiscounts.com, and are going to use the site as a key marketing source for our business. We're going to be doing some extensive PPC campaigns and link building/seo all with the hope of driving as many people to our site.

Once we get the people to our site, either to the homepage, landing page, or general content pages, we need them to either use our toll free number to call us or fill out our contact
form with their information The better looking our site is and the more effectively our landing page converts to a lead.

HERE IS WHAT WE NEED:

We'll judge the project based on the the homepage submissions. Here'swhat we need for the Homepage:

A nav bar that contains the following buttons:
Home
Services
Contact Us
Blog

We like nav bars that are at the top of the page, probably going toward the right side.
I have a logo for another business that we are fine with using for ShippingDiscounts.com in terms of the graphic. You can change the lettering to ShippingDiscounts.com or come up with something to fit your design. I've attached the Logo to the project.
We've come up with the written content for our home page and some idea of what a layout my look like, we designed this in the vein of freighquote.com's homepage as well as carbonite.com:

(TAGLINE) Ship Smarter with Low Cost Shipping Rates.
(Subtagline)Get Shipping Discounts from National Carriers Hassle-Free.

ShippingDiscounts.com makes saving on shipping easy! Then about 630 characters of text...

(BUTTON:) GET SHIPPING DISCOUNTS NOW >>

(2 Columns)
(First Column)Free-Then 100 characters of text
(Second Column)Simple-Then 100 characters of text

(Section of Scrolling partners somewhere on right side)

(Picture for Live IM Customer Service Assistant as well)

(FOOTER)We want the footer to follow on all of the pages of the site.

(Column1)
(Link)ShippingDiscounts.com
(Link)Site Map
(Link)Discount Freight Shipping Services
(Column 2)
(Link)LTL Shipping Discounts
(Link)Small Package Discounts
(Link)Discount Shipping
(Column 3)
(Link)Cheap Shipping Discounts
(Link)Freight Forwarding Discounts
(Link)International Freight Discounts

During the wrap up process, we'll also need the following:

1.Landing Page-We want a page that will serve as the "Contact Us" page
and also a Landing page for our online advertising efforts. We modeled our
content after a page found on carbonite.com's website found here: http://carbonite.com.../buy2.aspx?promo=bgn

Contact Page:
(b)The Choice is Yours(/b)

(Insert picture of guy/girl with hands in the air with confused look on their face (or other appropriate pic), insert text above picture "Keep paying too much for shipping" then "or" between the next picture of a guy/girl with a satisfied look on their face (or other appropriate pic), insert text above that says "Save money with our shipping discounts">

Underneath the pics we want the following on the left side:

(b)Are you spending too much money on your shipping?(/b)
Then about 470 characters of text

(b)Choose ShippingDiscounts.com(/b)
Then about 470 characters of text

(insert checkmarks like carbonite)
(First checkmark)(b)Simple(/b) then 100 characters of text
(2nd Checkmark)(b)No Hidden Costs (/b)then 100 characters of text
(3rd Checkmark)(b)Hassle-Free(/b)then 100 characters of text

When you consider how much your company can save, there's no reason
not to try ShippingDiscounts.com

(Form submission fields)
(bold)Your Information(/b)
I ship:(insert checkboxes) Domestic Packages LTL Freight
International Shipments

(Now form fields)
*Your Company Name Your Address (2 lines)
*Contact Name
*Phone *City
*State (Dropdown) *Zip Code

(Then Button that says) "Contact Me About Shipping Discounts">>

On the right side of this page (again think like Carbonite's layout)

(Red Discount Sticker) Special Offer:
15% OFF
Contact us today and receive 15% off your shipping

(Link)Learn How DiscountShipping.com Works

(Quote)Insert 150 characters

(Run the flash image of the scrolling carriers below this)

2.Services Page- We built the content framed around
freightquote.com's services page layout:

(Page Title Linked from "Services" link on homepage)Discount Shipping Services

ShippingDiscounts.com offers... (then about 530 characters of texts)

(Section Header)What type of shipping discounts do you need?

(Button)Small Package Discounts
Insert 100 characters of text

(Button)LTL Freight Discounts
Insert 100 characters of text

(Button)International Freight Discounts
Insert 100 characters of text

3.General Content Page- This is a page that we can put in
content as needed, such as testimonials, descriptions of each of our
services etc.

4.Page where a wordpress blog will eventually go (just need the PSD
not the coding)

OUR TARGET AUDIENCE IS:

Our target audience is business minded individuals, more often males, and is either the CEO, President, CFO, founder, type decision maker or the shipping/logistics person that handles a warehouse's trucking and logistics.

WE LIKE THESE DESIGNS:

freightquote.com
carbonite.com
font on careerplug.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Clean layout. Not crowded. Effective buttons to get people to our contact page or to get them to submit the contact form. We like a white background.