crowdSPRING

Creative brief

LET ME TELL YOU ABOUT US:

Our client is a local home heating and cooling company. They provide heating oil, heating system, and air conditioning as well as full service and repair. They are long established and people use them for quality and service not price.

HERE IS WHAT WE NEED:

Our company, The Brand New, is building a full new online presence consisting of both new website and marketing. What we need designed to start is (1) Home page, (1) Internal Pages. This new site's only objective is to help generate leads so every page serves as a landing page and requires a call to action form box with an offer and form capture and phone number. Please see attached doc and layout for ideas. We really like the attached sensibilt layout. Existing site is horrible but has some pics of their trucks which has the pallet and colors to be used. Think SIMPLE.


OUR TARGET AUDIENCE IS:

Home owners in Greater Boston area.

WE LIKE THESE DESIGNS:

sensibilt attached.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Great call to action boxes on each page, simple layout.

Update 23-Jun-09, 7:14pm GMT

Only contact to me at chris@thebrandnew.com. Existing site is www.rerfuel.com and is horrible.

Update 23-Jun-09, 7:14pm GMT

Primary colors are biege / white / with black text and orange highlights.

Update 23-Jun-09, 7:15pm GMT

Do not use logo or any variant. Recreate basic logotype of "R.E.R. Fuel" used on trucks from http://www.rerfuel.com/Aboutus.html picture on door of truck